Empathy Through Ethnography

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Agile Human Insights
Capture Analyze Real-World Experiences From The
People Most Important To Your Business
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About EthOS
Empathy Through Ethnography
Ethnographic Observation System
EthOS was developed by Ethnographer Siamack
Salari to help companies make more empathetic
business decisions by giving them a lens into the
everyday lives of their customers, consumers, and
users.
Today, EthOS is a robust qualitative platform
that facilitates discovery and exploratory
research through digital ethnography, mobile
diary studies, and chat-based interviews.
Fundamentally, ethnography is about making the
ordinary extraordinary and seeing things hidden
in plain sight
- Siamack Salari (Founder)
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Use EthOS to Discover Explore
Methods
Outcomes
DigitalEthnography

• Discover
• Illuminate the unknowns
• Find hidden problems with products and services
  that arise in real-world use cases
• Unearth new business opportunities
• Learn what users need
• Observe behaviors, routines, and motivations
• Explore
• Understand the context to identify the full scope
  of problems
• Develop a deeper understanding of your users and
  develop personas and journey maps
• Put project design into context
• Validate/invalidate your business assumptions
• Find patterns and commonalities

Diary Studies
Chat-based user interviews and focus groups
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Conduct Ongoing Listening Generative Research

• Keep a pulse on the ever-changing needs of your
  users.

Ongoing

• Identify user frustrations early, before they
  become widespread problems.

• Gain a deeper understanding of user needs through
  a longitudinal view of their behaviors, routines,
  and decisions.

Companies that dont listen and conduct ongoing
generative research are stuck in survival mode as
they can only be reactive.
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Projects You Can Run With EthOS
Digital Ethnographies
Diary Studies
Shop-Alongs
Shelf Tests
Package Tests
Concept Tests
Usability Tests
Co-Creation/ Ideation
IHUTS
Journey Maps
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The Platform
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The Apps Insight Dashboard
The Apps
The Dashboard
Used by participants to complete tasks as they go
about their day.
Used by researchers to assign tasks, analyze
entries, and probe participantsfor deeper
understanding.
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Collect Contextually Rich Data

• Gather high-quality video, picture, and audio
  data from users as they go about their day.

• Assign single choice, multiple-choice, and scale
  type tasks to round out your qualitative data.

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See the World Through the Eyes of Your Users
Moderated
Unmoderated

• Gather high-quality video, screen recording,
  picture, and audio data from users as they go
  about their day.

• Assign single choice, multiple-choice, and scale
  type tasks to round out your qualitative data.

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The Insight Dashboard

• All entries submitted by participants are neatly
  organized on the Insight Dashboard where you can
  review, filter, and code submissions.

• Use the smart search to that mention specific
  keywords find entries in videos, descriptions,
  open text responses, and probing conversations.

• Save filters as workspaces to organize entries
  into themes.

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Expand Entries

• You can click on entries in the dashboard to
  expand them and conduct further analysis.

• All video and audio entries are automatically
  transcribed.

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Sentiment Tone Analysis

• AI-powered by IBMs Watson allows you to capture
  intimate, in-the-emotion moments, and analyze
  them with automated sentiment and tone analysis.

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Sentiment Analysis Report

• An out-of-the-box sentiment analysis report
  facilitates quick reads.

• Easily see what people like and dont like, then
  dive into areas of interest by asking follow-up
  probing questions.

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Trending Report

• A trending report helps you uncover themes by
  tracking keywords used by participants throughout
  a study.

• Click on keywords to show all the entries related
  to them.

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Quantitative Reports

• Assign single choice, multiple-choice, and scale
  type questions and view aggregate data in an
  out-of-the-box report.

• Data can be exported to CSV for additional
  analysis in platforms such as SPSS.

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Pricing Service Options
Per Project (DIY)EthOS was designed to be a DIY
platform.In this model, you pay per project and
manage everything yourself.
Helping Hands You'll be assigned a project
manager that will be available to assist with
setting up the project, tasks, and implementing
best practices.
Full Service If you don't have the time,
resources, or in-house expertise to manage a
project yourself, the EthOS research team can
take over. We'll handle the entire project from
design straight through to reporting.
Yearly License A yearly license gives you access
to the EthOS platform for a year.
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Put Customers at the Core of Your Company Strategy
Feel free to reach out to us if you have any
questions
Phone [phone]
Email Paul.Chesterman_at_EthosApp.com