Best Explainer Video Company (1)

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Explainer Videos An Introduction
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Table of contents
Explainer Videos An Introduction.................
.................... 01 The growing market of
explainer videos........................ 04
Explainer Videos A Powerful Marketing
Tool............... 06 How explainer videos help
in promotion?...................... 08 How
explainer videos help in marketing?...............
....... 10 How explainer videos help in
branding?......................... 17 Why do you
need explainer videos for.........................
.... 20 your business? How are animated explainer
videos made?................... 22 What are the
different types of animation.....................
32 videos you can opt for? Conclusion.............
..................................................
................... 36
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Explainer videos are short animated videos used by
businesses and marketers to tell their brand
story in a creative way. Despite being short,
explainer videos can hook your potential
prospects and help them under- stand your brand,
before converting them. They are ma- jorly a
couple of minutes long and have a great potential
to breakdown or sell the idea of your
business/product/- service. Click here to watch
how an Explainer Video can help you gtgt
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The growing market of Explainer Videos
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With video marketing on the boom, explainer
videos have surely secured their place as one of
the powerful tools in the marketing toolbox.
While an explainer video gives you a good
rundown of any product or business, it involves
the audience via its storytelling game. By the
time marketers got used to the term explainer
videos, the audience was already learning from
the concept of explainer videos. Slowly
and steadily, ex- plainer videos turned into a
darling for search engines. When a business or a
brand explains a bunch of compli- cated issues
via simple graphics, effects, story, and cre-
ativity, it leaves an impact. This is exactly ho
w the market absorbed explainer videos and
turned it into one of the best marketing tools
of the digital world.
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Explainer Videos A Powerful Marketing Tool
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Business marketing in the most fruitful format
and of great importance these days. Promoting
your business or product through visual
presentations is not just ap- pealing but
effective too. Going by the facts, more than 50
of the audience is likely to opt for a product or
ser- vice online watching its explainer video.
This means that explainer videos grab you more
sales in a lesser span of time. Add up a
relevant video to your sales pitch and you have
a great chance to convert potential customers
into loyal ones for the rest of the brand
journey. Explainer videos have grown so powerful
that once they hit the right chords of the
audience, they grab a lot of attention and
sales. The need for increased sale never goes
out of trend for any brand or business. And with
that established in the minds of marketers, they
have a clear admiration towards explainer videos.
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how Explainer Videos help in promotion?
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No wonder if you run a small or large business,
video marketing is something that is very
hassle-free and con- sumer-friendly. Going by
the proven facts and ?gures, explainer videos
help a business greatly in marketing. Lets see
why
1. They help you have a closer look at the
audience. When you use an explainer video for
the promotion of your product or business, you
know that they establish a bond that brings the
audience close to the brand. Ex- plainer videos
portray characters that represent the au-
dience, hence the audience is able to feel the
connec- tion. As per the human psychology,
anything that estab- lishes an emotional connect
with humans leaves an ev- erlasting impression
on them.
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2. They build recall value for the brand. More
than 90 percent of the people who have watched
the videos for your brand, will always associate
your brand or product with that particular emotio
n. They form a perception of your product, which
can turn out to be a plus point for the sales.
It is very important for the audience to
understand the personality of your brand. Until
and unless you will not stand out from the rest
of the competitors, you will not be able to
leave an impact as a brand. Thus, if you dont
have an explainer video for your prod- uct, you
are missing out on a great promotion tool.
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3. They are short and crisp. Business explainer
videos have gained their popularity for a lot of
reasons, but what makes them a keeper is the
fact that they convey maximum information in such
a short span of time. When the audience
perceives such complex information in the
easiest way possible, they start giving your
brand a preference, eventually turning into
potential customers. After all, these short
videos hit the right strings in the aptest way.
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4. Explainer videos are creative. Who doesnt
like to be creative? Rather, the question is,
who doesnt like to have access to creative
things? Busi- ness explainer videos are a blend
of creativity, storytell- ing, graphics, and
illustration. Top that up with the vision of
your brand, and youll have an excellent video
for pro- motions.
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5. They are the bearer of your online
visibility. An explainer video acts as a great
resource for your SEO fuelling. Numerous
marketers have gained Google pres- ence because
of explainer videos. Going by the facts, it has
been stated that these videos trigger websites
av- erage visit time up to 2 minutes. This means
that your website will rank better in Google,
thus simplifying your visibility.
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how Explainer Videos help in marketing?
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It has been proven that the audience pays close
atten- tion to the information that has visuals.
Whereas, when they read a text, they remember
only 10 percent of it. In fact, the audience
will spend more time on your website if you have
informative, entertaining and simple videos
around your brand. As a marketer, when you go
out to market your brand or product, it is this
creativity that will grab eyeballs and clients
for you. Business explainer videos are crafted
with such crisp storytelling and animation, that
it leaves a mesmerizing effect on the viewers,
drawing their at- tention towards you.
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The latest video trends have proved that busines
ses must have explainer videos to grab the
audience from platforms like Vimeo and YouTube. T
hey deliver in- creased effectiveness and
supplement the vision of your brand and product
in a subtle way. These days, subtle in-
tegration of brands is quiet in. And explainer
videos are the heroes who do that quiet subtly.
More than 60 per- cent businessmen have claimed
to have greater ROI on explainer videos than
plain content. When you go to market your
product, the short span of time might not be su
f?cient for your presentation. Whereas, a
business explainer video can just do wonders
in barely a couple of minutes. Arent these reason
s enough to implement videos in your
strategy? Dropbox managed to ac- quire 10
million new cus- tomers who bought in the
additional revenue of 48,000,000 because the
video increased their con- version rates
by 25. Today, Dropbox keeps on
updating their explainer videos on an annual
basis, a process that has grown
their customer base to 100 million as of 2017.
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how Explainer Videos help in Branding?
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Never thought animation can build your brand?
Well, lets just say that animation videos bring
your brand to life. Building a brand is quite a
task, but no one said that it is going to be
easy. While you are building your brand, you
need to work on your USP. it is very important to
have that one unique factor that will make an
outstand- ing impact on your clients, customers,
and competitors. Though ?nding new ways can be
daunting, why not opt for animated videos?
Actually, why animation? Lets see
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1. These videos bring the brand to life
This means that when a buyer is opting for your
brand he is able to connect to the feel of your
brand. How? You create a buyer person via your
animated video and the buyer relates to the
similarity. It is human psychology, blended well
with creativity and your brand. Everyone likes
to have things per- sonalized, and explainer
videos give out that feel.
2. These videos de?ne you
These animated explainer videos are so ?exible
that they simplify the concept of your business
for the clients and customers. No wonder what
tonality your company follows, it can be easily
portrayed through the youthful vibe that these
videos carry.
3. They tell a story
Animated business explainer videos tell a story.
And who will not like to hear/watch a story?
Since child- hood, humans are drawn towards the
idea of listen- ing to watching or listening to
a story unfold. Your video will help them
understand through a story of how your brand or
product can make their life better. It will
create the need for your product. Thus, animated
videos are proven to work wonders for your
business and branding campaigns.
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?
!
?
Why do you need Explainer Videos for your
Business?
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1
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Increase Conversion Rates
Clarify The Objective Of Your Product
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Generate Increased Interest
Rank Better In Google Search
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Help Your Audience Retain Information
Increase Web Traf?c
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Liven Up Y our Pitch
Grab Audience Attention
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Easily Shareable
Showcase Your Personality
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How are animated Explainer Videos made?
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Before you opt for an explainer video, heres
what you need to know about the process.
Explainer video
Requirement Gathering
Script Writing
Storyboarding
Illustration
Voice Over
Animation
Sound Effects
Delivery
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Requirement Gathering
Explainer video
To craft a corporate explainer video, the company
?rst gathers all the documents and requirements
as provid- ed by the client. They must take into
consideration every document or piece of
information that is required for a crisp
explanatory video.
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Script Writing
While making an explainer video, the company
seeks the services of professional scriptwriters
for the explan- atory videos. Youd have
concerns regarding the length of the script, and
hence, before beginning, most compa- nies seek
for your advice regarding the length of the
video. If the length of your explanatory video is
60 sec- onds, the writer would write a script
containing 150 words approximately. Longer
product explainer videos and their scripts are
scaled accordingly.
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Storyboarding
The storyboarding artist lists down all the key
points that would tell your brand story in the
aptest manner and sequence. To achieve the
best-animated explainer videos, the storyboard
is tailored to perfection, accord- ing to you
and your business. The explainer animation will
be clear to you once our artist presents a clear
pic- ture in the form of a storyboard to you.
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Illustration
Blending the storyboard and your inputs, the
artist will draw out a perfect look for your
explainer video. This way you get an actual feel
of how your ?nal video will turn out to be.
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Voice Over
Once the script is ?nalized, a professional
voice-over artist will use his/her talent to
sound the best effective during the video.
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Animation
Once you approve of the illustrations, the expert
anima- tors animate for you in the best possible
way.
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Sound Effects
Then the sound is added that acts like a pinch of
magic by topping the video with some effective
sound effects.
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Delivery
Your video is done well, packed and ready to be
delivered to you.
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What are the Different types of animation videos
you can opt for?
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In case you are wondering what should you pick
up, well here are the options available.
-2D CHARACTER ANIMATION -2D MOTION GRAPHICS
ANIMATION -2.5D ANIMATION -WHITEBOARD ANIMATION
VIDEOS -3D ANIMATION -LIVE ACTION -LIVE ACTION
WITH TRACK ELEMENTS -STOP MOTION -TYPOGRAPHY -SCRE
ENCAST
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How explainer videos are made? Process of
production of explainer videos. -Storyline -Storyb
oard -Illustration -Video Production -Post
Production
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Before you approach an animation production
compa- ny, know what is important to your
company. What is your ultimate motive out of the
video you are planning to opt for? Your goal can
vary from simple marketing to branding, to
educating, to just being visible. Once you are
?rm on the above-mentioned points, ?nd out what
amount of customization do you need. Then, youd
be able to explain the animation production com-
pany better. Discuss on your budget. These videos
are very ?exible. Even on budgets. They never
cost you your life, but a quality video with
crispness demands a decent budget of 1000 to
10000 dollars.
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Explainer Video
Conclusion
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As we conclude, here are some facts that will
prove the effectiveness to you. -71 of people
watch more video than they did a year ago, says
HubSpot. -Videos under two minutes long get the
most engage- ment, says Wistia. -81 of
businesses use video as a marketing tool up
from 63 over the last year, says Hubspot. -72
of customers would rather learn about a product
or service by way of video. -Video campaigns on
LinkedIn have 50 view rates. -85 of consumers
want to see more video content from brands, says
Hubspot. -64 of consumers will make a purchase
after watch- ing branded videos on social
platforms, says Tabular Insights. -According to
Tubular Insights, 73 of B2B marketers say video
positively impacts their ROI.
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Tell your brand story through animated explainer
videos, because it is their time to rule the
market with their sheer effectiveness. Look up
for a good animated explainer video production
company and leave an impact that the world
deserves to witness for your brand.
The End
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For more Information visit our websites
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