How To Learn About Digital Marketing ?

1
WELCOME
2
DICS INNOVATIVES
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What is Digital Marketing ?

• Digital Marketing refers to promoting products
  and services online
• It is called as online marketing
• Online channels- search engines, websites, social
  media, email, mobile apps.

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BENEFITS OF DIGITAL MARKETING-

• Reach to local and global customers quickly
• Lower cost than traditional marketing
• Complete control on reaching target consumers
• Quick data gathering and analysis
• Retarget interested consumers

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TYPES OF DIGITAL MARKETING-

• Search Engine Optimization
• Search Engine Marketing
• Content Marketing
• Social Media Marketing
• Pay-per-click Marketing
• Affiliate Marketing
• Native Advertising
• Email Marketing
• Viral Marketing
• Influencer Marketing

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SEARCH ENGINE OPTIMIZATION-

• Keyword and key phrase optimization and research.
• Technical website SEO audits.
• Optimization of specific pages.
• Robots.txt.
• Sitemaps.
• Webmaster (Search Console).
• On-page and off-page SEO.
• Video SEO.
• Optimization for Google, Yahoo,
• Bing, You tube, etc.

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SEARCH ENGINE MARKETING-

• Google Ad Words You tube
  Ads
• Bing Ads
• Yahoo Search Ads

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CONTENT MARKETING-

• Blog / Guest Posts
• Infographics
• Images
• Video
• Case Studies

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EMAIL MARKETING-

• Newsletter Email
• Catalogue and Video Email
• Press Release Email
• Invitation and Survey Email
• Thank-You Email

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SOCIAL MEDIA MARKETING-

• Facebook Ads
• Twitter Ads
• You tube Ads
• Instagram Sponsored
• Linkedln Sponsored Ads

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AFFILIATE MARKETING-

• Affiliate marketing is a marketing scheme in
  which a company compensates partners for business
  created from the affiliate's marketing tactics
• Digital marketing, analytics, and cookies have
  made affiliate marketing a billion-dollar
  industry.
• Firms typically pay affiliates per sale and less
  frequently by clicks or impressions.

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VIRAL MARKETING-

• Pass Along
• Buzz Marketing
• Incentive Marketing
• Undercover Marketing
• User Managed Database
• Social Media Uprising
• Judging Importance
• Facebook and Google API
• Send Request/ Invitation

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INFLUENCER MARKETING-

• Research and Discovery
• Strategy and Plan
• Identify and Engage
• Campaign Management
• Measure and Report
• Maintain

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ADDRESS-

• 2nd floor, 20, 352, opp. Gulab Sweets,Kapil
  Vihar, Pitam Pura, Delhi, 110034
• Call Us 91-9711079947
• Call Us  91-9891045405
• dicsinnovatives_at_gmail.com
• THANK
• YOU