How To Learn About Digital Marketing ? - PowerPoint PPT Presentation

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How To Learn About Digital Marketing ?

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Dics Innovative Computer Institute in Digital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. Basically, digital marketing. Most Advanced Digital Marketing Course in Dics Innovative Pitampura with 100% Placement and Academic Support. – PowerPoint PPT presentation

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Title: How To Learn About Digital Marketing ?


1
WELCOME
2
DICS INNOVATIVES
3
What is Digital Marketing ?
  • Digital Marketing refers to promoting products
    and services online
  • It is called as online marketing
  • Online channels- search engines, websites, social
    media, email, mobile apps.

4
BENEFITS OF DIGITAL MARKETING-
  • Reach to local and global customers quickly
  • Lower cost than traditional marketing
  • Complete control on reaching target consumers
  • Quick data gathering and analysis
  • Retarget interested consumers

5
TYPES OF DIGITAL MARKETING-
  • Search Engine Optimization
  • Search Engine Marketing
  • Content Marketing
  • Social Media Marketing
  • Pay-per-click Marketing
  • Affiliate Marketing
  • Native Advertising
  • Email Marketing
  • Viral Marketing
  • Influencer Marketing

6
SEARCH ENGINE OPTIMIZATION-
  • Keyword and key phrase optimization and research.
  • Technical website SEO audits.
  • Optimization of specific pages.
  • Robots.txt.
  • Sitemaps.
  • Webmaster (Search Console).
  • On-page and off-page SEO.
  • Video SEO.
  • Optimization for Google, Yahoo,
  • Bing, You tube, etc.

7
SEARCH ENGINE MARKETING-
  • Google Ad Words You tube
    Ads
  • Bing Ads
  • Yahoo Search Ads

8
CONTENT MARKETING-
  • Blog / Guest Posts
  • Infographics
  • Images
  • Video
  • Case Studies

9
EMAIL MARKETING-
  • Newsletter Email
  • Catalogue and Video Email
  • Press Release Email
  • Invitation and Survey Email
  • Thank-You Email

10
SOCIAL MEDIA MARKETING-
  • Facebook Ads
  • Twitter Ads
  • You tube Ads
  • Instagram Sponsored
  • Linkedln Sponsored Ads

11
AFFILIATE MARKETING-
  • Affiliate marketing is a marketing scheme in
    which a company compensates partners for business
    created from the affiliate's marketing tactics
  • Digital marketing, analytics, and cookies have
    made affiliate marketing a billion-dollar
    industry.
  • Firms typically pay affiliates per sale and less
    frequently by clicks or impressions.

12
VIRAL MARKETING-
  • Pass Along
  • Buzz Marketing
  • Incentive Marketing
  • Undercover Marketing
  • User Managed Database
  • Social Media Uprising
  • Judging Importance
  • Facebook and Google API
  • Send Request/ Invitation

13
INFLUENCER MARKETING-
  • Research and Discovery
  • Strategy and Plan
  • Identify and Engage
  • Campaign Management
  • Measure and Report
  • Maintain

14
ADDRESS-
  • 2nd floor, 20, 352, opp. Gulab Sweets,Kapil
    Vihar, Pitam Pura, Delhi, 110034
  • Call Us 91-9711079947
  • Call Us  91-9891045405
  • dicsinnovatives_at_gmail.com
  • THANK
  • YOU
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