5 CONSIDERATIONS FOR EFFECTIVE BROCHURE DESIGN

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5 CONSIDERATIONS FOR EFFECTIVE BROCHURE DESIGN
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• How do you create a brochure that gives your
  company a business image that people want to keep
  and share? The solution is straightforward.
• By including high-quality content and making it
  visible and easy to read.

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Here are five things to consider to make your
brochure is effective.

• 1. Understand your goals
• 2. Make It Appealing
• 3. Possess a general design
• 4. Make it simple to read.
• 5. Include a call to action.

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1. Understand your goals

• Is your goal to advertise your company or hire
  new employees? It is helpful to understand why
  you are printing brochures.
• If your goal is to provide information, then you
  need a structure that will grab people's
  attention and make it easy to read.
• If your brochure is a sales piece, you must make
  it interesting while still providing clear and
  concise information.
• Once you've determined why you're creating a
  brochure, you can flesh it out and create a
  design that tells that story.

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2. Make It Appealing

• The best brochures are visually appealing.
• This does not imply that you must hire an artist
  unless you are attempting to sell a product that
  requires illustration.
• The best brochures have graphics that set the
  tone for the company or organisation.
• You can use a variety of graphics to support
  different sections, such as a product
  description, an article about an organization's
  history, or a snapshot of your staff.

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3. Possess a general design

• The brochure's design must function cohesively.
• For the brochure to appear as a cohesive whole,
  both the main body and the cover must have a
  similar aesthetic.
• The graphics and type on each page of the
  brochure should adhere to a consistent theme.
• Use graphics to show why a particular product is
  the best if you are promoting it.
• You can also use pictures that illustrate the
  same subject as the graphics.

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4. Make it simple to read.

• How simple it is for a reader to read and
  understand a brochure depends greatly on how much
  copy is there.
• If you're using the brochure to describe a
  service or product, you should design it to be
  simple to read so that the reader won't become
  bogged down in lengthy text blocks, just like you
  would with an article.
• To make the copy read more like a story, break it
  up into manageable sections.
• Make important points stand out by using bold and
  highlighting.

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• Use concise paragraphs and sentences.
• On the cover, use a compelling headline, and in
  the body, use a subhead.
• The text will be simple and help in highlighting
  and supporting the design.

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5. Include a call to action.

• A call to action should be obvious in a brochure.
  
• You can ask the reader to fill out a form, call
  and speak with a representative, or go to a
  website.
• Whatever you choose, you must include your
  contact information.
• It could just be an address and phone number, or
  it could be a longer section for repeat customers
  and referrals.

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• On every page of the brochure, there should be a
  call to action asking the reader to respond with
  their thoughts or to participate in a survey.
• This promotes your brand and provides survey data
  that your sales team or you can use to improve
  your services.