What is the Mission of the SEO Consultant?

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What is the Mission of The SEO Consultant?

• Web Souls

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• The SEO consultant is an expert in digital
  marketing. Its primary mission is to position a
  website among the first results in a search
  engine. Indeed, the audience of a web media or a
  website is largely linked to the optimization of
  natural referencing. The SEO expert is both a
  consultant and a technician. He is a content
  specialist who knows how to organize a web page
  and select the right keywords, as part of an
  acquisition strategy. Also, he is able to carry
  out the audit of a website to detect structural
  problems, propose the creation of new web pages,
  and optimize a website. He, therefore, has
  serious IT, marketing, and communication skills.
  The SEO consultant can work within a company, in
  a web agency, or as a freelancer.
• The seo consultant in Pakistan works to position
  the website in the first results of search
  engines. His mission is segmented into three
  blocks Audits, implementation, and performance
  analysis

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1. SEO CONSULTANT AUDITS

• The purpose of SEO audits is to detect all the
  factors blocking the progress of the site in the
  search engines on 3 themes
• The technical audit HTML, index ability, crawl
  optimization.
• Semantic audit keywords, markup, structuring of
  information
• The popularity audit net linking, cleaning,
  social networks.

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2. THE SEO STRATEGY

• The SEO consultant goes after identifying the
  problems encountered on the site to guide and
  accompany his client in the implementation of the
  SEO recommendations emanating from the audits,
  and choice of keywords.

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3. SEO PERFORMANCE AND ROI ANALYSIS

• The SEO consultant, after integrating and
  applying all the recommendations, will carry out
  a permanent tracking of the positions and the
  traffic generated through the search engines in
  order to have visibility of the commercial impact
  of the SEO strategy.
• It can also lead to work on the popularity of a
  site by optimizing social media and the virility
  of published content (SMO Social Media
  Optimization), but this is not its core activity.

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SEO CONSULTANT IN AGENCY VS AT THE ADVERTISER

• The SEO consultant can work as a freelancer with
  a varied clientele at the advertiser where he
  focuses on the SEO strategy of a brand and its
  universe, or in an SEO agency where he will be
  entrusted with multiple accounts. However, the
  agency SEO consultant will benefit from increased
  learning of multiple SEO techniques due to the
  diversity of the problems encountered. At the
  advertiser, he will be able to apply and
  experiment in more depth with SEO techniques,
  however restricting himself to a field of
  activity. In very competitive sectors, it is
  preferable to internalize the SEO and to have a
  team of dedicated SEO consultants. Because the
  technical and editorial effort must be permanent.

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TRAINING, CAREER, AND OPPORTUNITIES OF THE SEO
CONSULTANT

• From BAC2 to BAC5 level, SEO expert consultant
  training is in full development. Even if this
  profession is relatively recent, digital schools
  offer continuing education and work-study courses
  to train future SEO consultants. At the end of
  his training, an expert in natural referencing
  can apply for a web marketing or referencing
  agency. For employees or freelancers, there are
  many opportunities today.
• The need for better SEO is and is once again
  becoming a priority for all sectors. With SEA
  remaining a very expensive acquisition lever in
  competitive domains. The SEO consultant,
  therefore, sees a bright future on the horizon
  with prospects for development. Such as SEO
  Analytics Consultant, Technical SEO Consultant,
  Web Editor, or SEO Project Manager.

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THANK YOU