National Institute Of Digital Marketing

1
NIDM
Larana, Inc

• KEYPOINTS
• What is digital marketing?
• Benefits of digitall marketing
• What does digital marketing consists
• of

Content marketting E- MAIL marketing
Afffialiate marketing mobile marketing
SEO SEM PPC SMM
www.nidmindia.com
2
INTRODUCTION
Digitall marketing Digital marketing is the
promotion of brands or products to connect
people by using digital technnology , mainly on
the internet , but also by using mobile
phones,, digital advertising and any other
digital platform.
3
.Benefits of digital marketing

1. Low cost marketing and advertising cost.
2. Huge return on investment
3. Easy to measure
4. Easy to adjust
5. Brand development
6. Easy to share
7. Precise targeting
8. Global

4
Search Engine Optimisation helps to gain more
awareness and to make their company higher in
the rank of a search engine
5
. SEM is a type of digital marketing strategy
that is used to increase the visibility of a
website in search engine result page (SERPs).
6
Pay-Per-Click
Pay-per-click or (ppc) is an online advertising
model in which an advertiser pays a publisher
every time an advertisement link is "clicked"
on.
7
CONTENT MARKETING

• Content Marketing is a marketing strategy used
  to attract, engage and retain an audience by
  creating and sharing relevant articles, videos,
  podcasts, and other media.
• Types of content marketing.
• Podcasts/ interview
• Infographic
• Video
• GIFs/Memes
• E-mail marketing
• Social marketing etc....

8
(No Transcript)
9
MOBILE MARKETING
Mobile marketing is a multi-channel, digital
marketing strategy aimed at reaching a target
audience on their smartphone, tablets, and/or
other mobile devices, via website, email, SMS
and MMS, social media and apps. In recent years
customers have started to shift their attention
to mobiles phone.
10
SOCIAL MEDIA MARKETING Social media marketing
(SMM) is a form of internet marketing that uses
social media apps as a marketing tool.
11
Thank you For watching!
NATIONAL INSTITUTE OF DIGITAL MARKETING (NIDM)
one of the leading institute in India with 100
job placement.
www.nidmindia.com Call us-_at_919611361147