Diploma In Marketing

1
Diploma In Marketing
2
(No Transcript)
3

• The objective of this course is to give students
  an understanding of the basic principles of
  marketing in the modern business environment.
  Students will study the traditional theories and
  models of marketing and how these are applied to
  real-life marketing practices. Students will also
  look briefly at the link between marketing and
  sales.

4

• Learning Outcomes

• Understand key terms and concepts in marketing
• Understand and apply the concepts associated
  with marketing mix
• Understand the marketing of products and services
• Understand and apply marketing communication
• Understand the relationship between sales and
  marketing

5
(No Transcript)
6
Advance Your Expertise at OUS
Connect with learners and leaders just like you
in our online associate bachelor's programs. You
will go as far as your mind will take you as a
diploma or associate bachelor's student at OUS?.
7

• For Professionals

• The Swiss Diploma (Year 1) or Associate of
  Bachelor's of Business Administration signifies
  the first level of achievement in any academic
  discipline. In our executive bachelor's programs,
  you will
• Develop and practice innovative research methods.
• Earn the highest quality of education.
• Achieve the expertise to publish in peer-reviewed
  journals.
• Become a successful researcher and professional.

8

• Associate Bachelor's Diploma/ Swiss Diploma 2
  years/ 1 year

9

• The Swiss diploma associate bachelor's diploma
  will take your leadership to the next level. In
  our associate bachelor's programs, you will
• Lay the foundation for future for studies and
  professional achievement.
• Study and apply innovative research methods.
• Combine applied research and professional
  practice.
• Prepare to make an impact in policy and practice.
• Learn strategies to facilitate more effective,
  adaptable organizations and create positive
  change.
• Become a more innovative leader in your field.

10
(No Transcript)
11
(No Transcript)
12

• Admission Requirements

This study program is the 1st academic year of
the Bachelor study program We have 5 intakes per
year. So, you can start at any month you
wish. Duration one year Age 17 years or
older Previous study High school Diploma or
equivalent Study Language this study program
taught entirely in English. English level IELTS
or equivalent (Only for students from non-English
speaking countries or students who did not study
at English-speaking school) Study Method
Online Fee Please check Tuition Fee
13

• Note Study fee does not include application and
  reservation fee (to guarantee you a study place)
  of 240 Euro (one-time payment and
  non-refundable).
• European Credit Transfer and Accumulation System
  this program is equivalent to 60 ECTS
• European Qualifications Framework this program
  is equivalent to EQF Level 4
• OUS Accreditations, Quality Assurance
  legalizations

14

• Modules

Basics of Management Basics of Economics Connectio
ns in Business Basics of Business
Organisations Mathematics in Business Basics to
Finance Modern Business Basics of Marketing
15
Modules
Advanced Study Skills Research Methods Knowledge
Management global Marketing Strategy Accounting
and Financial Resources Management Organizational
Human Resources Advanced Strategic
Management Operations Management
16
Essential Books

• Level 4 Diploma Essential Books
• Basics of Management
• Gareth J. and George J. (2014) Essentials of
  Contemporary Management 6th Edition. McGraw-Hill
  Education
• ISBN-10 0077862538
• ISBN-13 978-0077862534
• Robbins, S.P. and Coulter, m. (2013). Management,
  12th Edition. Pearson Prentice Hall.
• ISBN-10 0133043606
• ISBN-13 978-0133043600

17
(No Transcript)
18

• For more update , visit us

https//www.ous.edu.eu/Diplomas/Diploma-in-Marketi
ng