Jason Atherton launches £245 fragrance With Antioco Piras

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Jason Atherton launches 245 fragrance With
Antioco Piras
As reported by the Financial Times, Atherton has
collaborated with food magazine Four on Vetiver
Imperiale, a citrus-based unisex fragrance. The
perfume is the first in a series of four limited
edition fragrances released by the magazine in
partnership with world-renowned Michelin-starred
chefs. Atherton was approached by the co-founder
of Four, Antioco Piras, about the project.