DIGITAL MARKETING INSTITUTE NEAR ME

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Email Marketing
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What is E-mail marketing?
Email marketing is a powerful marketing channel,
a form of direct marketing as well as digital
marketing, that uses email to promote your
businesss products or services. It can help make
your customers aware of your latest items or
offers by integrating it into your marketing
automation efforts. It can also play a pivotal
role in your marketing strategy with lead
generation, brand awareness, building
relationships or keeping customers engaged
between purchases through different types of
marketing emails.
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The Benefits of Email Marketing
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Brand awareness
Showing up in someones email inbox will help
your brand stay current in the minds of
subscribers. A personalized marketing email is
more impactful than a social media post where you
cant be sure if someone has actually seen your
message.
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Customer loyalty
Email drives customer loyalty at every stage of
the buyer journey lead-nurturing, conversion,
onboarding, retention. As well, email marketing
is a necessary tool to use alongside sales CRM
systems to streamline communication.
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Conversions (selling your products and services)

• Launching a sale or promotion? You can send your
  subscribers an email marketing campaign to drive
  sales. In addition, try using these email
  marketing techniques to further boost
  conversions
• Personalized coupons or special offers for
  subscribers birthdays/anniversaries, in welcome
  emails, and as a way to re-engage your audience.
• Abandoned cart emails triggered whenever a
  visitor adds an item in their cart but doesnt
  check out.

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5 steps for effective email campaign marketing
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1. Understand and segment your audience
Making your email segmentation more sophisticated
is one of the ways to make a better match between
your email campaigns and your subscribers. The
end goal is to bring a plus to the bottom line
while retaining ROI. So the segmentation model
needs to have enough impact and represent viable
groups of sufficient size
2. Establish your goals

• Your goals could include
• Sending campaigns intended to get SMB prospects
  to engage with you
• Up-selling more services to current customers to
  help them grow
• Inviting clients in your local area to seminars
  and events
• Sending interesting content and thank you emails
  aimed at retaining and satisfying your current
  customers

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3. Create sign-up forms and capture the right
level of data
It can be hard to segment or send emails if you
dont have many (or any) subscribers. Thats why
a crucial part of an effective email campaign
marketing strategy is to implement various ways
to capture email addresses.
4. Consider the frequency of your campaigns
Another critical consideration of your email
marketing strategy is understanding how often
your clients want to receive emails and your
capacity to ideate, create, write, design, and
test them.
5. Select the best time to schedule your emails
Finding the magic time for your agency will take
experimenting, however, there is data to support
initial decision-making for this step.
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Contact us 9611361147