all about seo

1
What is SEO? Your Complete Step-By-Step Guide

• Do you want to learn everything about SEO? Before
  I teach you how it works and how to do it, lets
  first go over the definition of SEO, and then we
  will dive into how SEO works.

2
What Is SEO?

• SEO stands for search engine optimization. SEO is
  the process of taking steps to help a website or
  piece of content rank higher on Google.
• The key difference between SEO and paid
  advertising is that SEO involves organic
  ranking, which means you dont pay to be in that
  space. To make it a bit simpler, search engine
  optimization means taking a piece of online
  content and optimizing it so search engines like
  Google show it towards the top of the page when
  someone searches for something.
• Look at it this way. When someone types vegan
  lasagna into Google, theyre likely looking for
  a recipe, ingredients, and instructions on how to
  make it. If you wrote an article about making
  vegan lasagna, youd want people to find your
  recipe. For anyone to find it, you need to rank
  above all the other websites with recipes for
  vegan lasagna. Its not easy, but thats what SEO
  marketing is all about.

3
The three kinds of SEO are

• On-page SEO Anything on your web pages Blogs,
  product copy, web copy.
• Off-page SEO Anything which happens away from
  your website that helps with your SEO Strategy-
  Backlinks.
• Technical SEO Anything technical undertaken to
  improve Search Rankings site indexing to help
  bot crawling.

4
Kinds of SEO are

• On-page SEO

• Off-page SEO 

• On-page SEO refers to SEO factors and techniques
  focused on optimizing aspects of your website
  that are under your control.
• On-page SEO (also known as on-site SEO) is the
  act of optimizing different parts of your website
  that affect your search engine rankingsOn-page
  SEO we wil
• l linking. On-page SEO we will use internal
  linking. On-page SEO we will use internal
  linking.On-page SEO we will use internal linking.

• Off-page SEO refers to SEO factors and strategies
  focused on promoting your site or brand around
  the web. 
• A good analogy for how authority works is this.
  If you have a bathtub with rubber duckies in it
  (the ducks are your pages), and you start filling
  the tub with water (links), your duckies are all
  going to rise to the top.

5
Technical SEO

• Technical SEO refers to website and server
  optimizations that help search engine spiders
  crawl and index your site more effectively
  (to help improve organic rankings).
• Below youll find a checklist of important steps
  you can take to ensure your technical SEO is up
  to scratch. By following these guidelines, you
  can help to ensure that the security and
  structure of your site meets the expectation of
  search engine algorithms, and is rewarded in
  search results accordingly.1. Use SSL.
• 2. Ensure your site is mobile-friendly.
• 3. Speed your site up
• 4. Fix duplicate content issues.
• 5. Create an XML sitemap.