SEO Services - PowerPoint PPT Presentation

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SEO Services

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This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. – PowerPoint PPT presentation

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Title: SEO Services


1
SEO
2
WHAT IS SEO?
  • SEO stands for search engine optimization. In
    simple terms, it means the process of improving
    your site to increase its visibility when people
    search for products or services related to your
    business in Google, Bing, and other search
    engines. The better visibility your pages have in
    search results, the more likely you are to garner
    attention and attract prospective and existing
    customers to your business.

3
WHAT IS IMPORTANCE OF SEO IN MARKETING?
  • 1. Its increases the traffic in website which
    results in increase in marketing of goods and
    services.
  • 2.Its increases the Ranking of website.
  • 3. Visibility increases the traffic and
    competitors have least impact on our website.
  • 4.Give direct answers to customers, so that they
    dont go into other website.
  • 5.It increases the knowledge of customers
  • 6 It fond of Holistic Marketing Ecosystem,in it
    what customer want is understood

4
Search engines work through three primary
functionsCrawling Scour the Internet for
content, looking over the code/content for each
URL they find.Indexing Store and organize the
content found during the crawling process. Once a
page is in the index, its in the running to be
displayed as a result to relevant
queries.Ranking Provide the pieces of content
that will best answer a searcher's query, which
means that results are ordered by most relevant
to least relevant.
  • HOW DO SEARCH ENGINES WORK?

5
ROBOTS TXT.
  • Robots.txt files are located in the root
    directory of websites (ex. yourdomain.com/robots.t
    xt) and suggest which parts of your site search
    engines should and shouldn't crawl, as well as
    the speed at which they crawl your site,
    via specific robots.txt directives.
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