ALL ABOUT SEARCH ENGINE OPTIMIZATION

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ALL ABOUT SEARCH ENGINE OPTIMIZATION (SEO)

• BY
• RIYA PARASHAR

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CONTENTS

• WHAT IS SEO
• NEED OF SEO
• SEO TOOLS
• SEO TECHNIQUES AND STRATEGIES
• TYPES OF SEO
• ADVANTAGES OF SEO
• DISADVANTAGES OF SEO

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WHAT IS SEO?

• SEO means Search Engine Optimization
• and is the process used to optimize a
• website's technical configuration, content
• relevance, and link popularity so its pages
• can become easily findable, more relevant, and
• popular towards user search queries, and as a
  consequence, search
• engines rank them better.
• Search engines recommend SEO efforts that benefit
  both
• the user search experience and pages ranking, by
  featuring
• content that fulfills user search needs.

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NEED OF SEO

• SEO helps to ensure that a site is accessible to
  a search engine and improves the chances that the
  site will be found by the search
  engine.
• The goal of any experienced SEO is to establish a
  strong foundation for a beautiful website with a
  clean, effective user experience that is easily
• discoverable in search, thanks to the
• trust and credibility of the brand and its
  digital properties.

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SEO TOOLS

• GOOGLE SEARCH CONSOLE

• SEMRUSH

• YOAST

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SEO TECHNIQUES

• SEO techniques are classified into two broad
• categories
• White Hat SEO - Techniques that search engines
  recommend as part of a good design. It conforms
  to the search engine's guidelines. It does not
  involve any deception.
• Black Hat SEO - Techniques that search engines do
  not approve and attempt to minimize the effect
  of. These techniques are also known as
  spamdexing. Attempting ranking improvements that
  are disapproved by the search engines and/or
  involve deception.

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SEO STRATEGIES

• SEO strategy is a detailed plan to improve a
  websites search engine rankings and earn more
  traffic.
• First things first. You cant do much without
  knowing
• what keywords your target market is using to
  find
• solutions to the problems that your company
  solves. 
• The key here is to use your marketing sense and 
• create engaging content that is valuable to
  your
• target market.
• This is beyond website content, but the good user
  
• experience is becoming more and more important
  in strong SEO rankings.

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TYPES OF SEO
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ON-PAGE SEO AND OFF-PAGE SEO
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ADVANTAGES OF SEO

• SEO Increases Organic Discovery High-Quality
  Website Traffic
• SEO Offers Impressive ROI
• SEO Improves Credibility Trust
• SEO Provides 24/7 Promotion
• SEO Reaches Your Entire Target Audience
• SEO Optimizes User Experience

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DISADVANTAGES OF SEO

• It takes time.
• Your competition is the rest of the Internet. 
• Results are not guaranteed.
• It requires constant maintenance.
• It does not give profit at the beginning.
• The cost of services is high (less offer of
  specialists).
• Generates penalties if done wrong.

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THANK YOU