How to Optimize Your Google My Business Profile Effectively. - PowerPoint PPT Presentation

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How to Optimize Your Google My Business Profile Effectively.

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Google My Business is a very useful tool for all business owners. It allows local business holders to shift their business to the digital horizon to meet local consumers. – PowerPoint PPT presentation

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Title: How to Optimize Your Google My Business Profile Effectively.


1
How to Optimize Your Google My Business Profile
Effectively  
  • Shutter Up Creative Designs

2
Fill out your product or services section.
  • The best optimization of a local business is seen
    when google shows your products in the product
    section in a carousel format. This process is
    necessary just for increasing visibility, sales,
    or conversions. Arrange your products or services
    with keen details, especially for feature
    products. You can add gifs for better engagement.

3
Consistent posting
  • Posting through your Google My Business profile
    is kind of a mini-blog that shows the latest
    information or update about your business.
    Posting regularly mainly helps you in ranking and
    engagement. Not only that, it shows your business
    as an authorized entity and set aside from the
    competitors. When you convey your product or
    services with the targeted keywords, you are more
    likely to get ranked on those specific keywords.
    With consistent posting, you increase the rate of
    engagement and Google takes your business more
    seriously than before.

4
Optimize QA of your profile. 
  • Recently, Google has launched its QA feature for
    GMB profiles. Use it to retain customers more
    than before. QA acts as customer support if you
    put the right questions and answers according to
    customers' data. By using it, you can build an
    image for your brand. Ensure you have consistent
    accurate information. The basic step is to put
    your name, phone, and address correctly. It is
    not as simple as it sounds because these elements
    change consistently mostly phone numbers. Make
    sure the above elements stay ever consistent and
    accurate and accurate.

5
Add category/subcategory carefully. 
  • Choose categories and subcategories carefully for
    better user experience and ranking. However, this
    process is critical for outranking the
    competition. Maximum local businesses keep
    categories and subcategories the same, which is
    rather commendable. As an example, if you have a
    supermarket that offers a pharmacy the category
    should be 'supermarket' and 'pharmacy' as your
    subcategory.

6
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