How Does Marketing Funnel Work? - PowerPoint PPT Presentation

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How Does Marketing Funnel Work?

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In digital marketing, you must have often come across the word funnel. To know about the digital marketing funnel, Definition of a marketing funnel and importance of funnels. Read more – PowerPoint PPT presentation

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Title: How Does Marketing Funnel Work?


1
How Does Marketing Funnel Work? 
  • To know about the digital marketing funnel,
    Definition of a marketing funnel and importance
    of funnels.  You must have often come across the
    word funnel. 

2
What is Marketing Funnel?  
  • A visual representation of the steps visitors
    take right from finding a brand until they
    convert into customers. The marketing funnel
    contains four main steps of the AIDA formula.  

3
A Means Attention 
  • Content is planned and created just to gain the
    attention of the customer.  In this stage, the
    customer will see your ad, social media post or
    hear about your business through
    word-of-mouth.   
  •   

4
 I Means Interest 
  • In this stage, you will get to know if the
    customer is interested in your brand or not. He
    might think he will get a solution to his
    problems through your brand.   

5
Uses of Marketing Funnel 
  • You are not limited to using the marketing funnel
    strictly for signing up or for buying.  You can
    put funnels throughout the website and see how
    the visitors move through the website flow.   

6
A Means Action 
  • In this stage, the visitor acts and becomes a
    customer. The potential customer buys your
    product, schedules a demo, or may even take
    whatever other action you want them to take.  

7
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    how-does-marketing-funnel-work/ 

8
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