Title: IPCS Global - Digital Marketing
1DIGITAL MARKETING DEMO
2TRADITIONAL V/S DIGITAL MARKETING
3WHAT IS DIGITAL MARKETING?
DIGITAL MARKETING The promotion of brands to
connect with potential customers using the
internet and other forms of digital communication.
This includes not only email, social media, and
web-based advertising, but also text and
multimedia messages as a marketing channel.
4DIGITAL MARKETING EVOLUTION
5WHY DIGITAL MARKETING ?
AFFORDABILITY MOBILE ACCESS
FLEXIBILITY EXPANSION
MULTIMEDIA INTERACTIVITY
TRACKING AUTHORITY
6VARIENTS OF DIGITAL MARKETING
Search Engine Optimization (SEO)
01
05
Search Engine Marketing
02
06
Content Marketing
Instant Messaging Marketing
03
07
Social Media Marketing
Affiliate Marketing
04
08
Pay Per Click (PPC)
Email Marketing
7HOW ?
8Search Engine Optimization (SEO) Types
9SEARCH ENGINE OPTIMIZATION (SEO) CONTENTS
Your Audience Industry Keyword Research
Analytics and Reporting Mobile SEO
Crawling
User Intent
Links
Content
10SEARCH ENGINE OPTIMIZATION (SEO) BENEFITS
11Social Media Marketing
12SOCIAL MEDIA MARKETING (SMM) BENEFITS
13Affiliate Marketing
14Pay Per Click (PPC)
15QUESTION ?
16THANK YOU