IPCS Global - Digital Marketing - PowerPoint PPT Presentation
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IPCS Global - Digital Marketing
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IPCS Global is a research oriented and progressive approach offers perfect automation solutions to a vast array of industries which include but are not confined to software, marine and construction engineering. Our Expertise are in Process automation, Factory automation, Machine Automation, CNC solutions, Building Management Systems, Energy Management , Internet Of Things, Robotics, Industrial Calibration and testing, .Apart from all these, we conduct numerous training programs in corporate companies and also for professionals in the areas of PLC, SCADA, DCS, HMI, Drives, Panel Designing, Process Control, Electric Controls, Embedded, Robotics, Industrial Networking, Internet of Things, IT and Digital Marketing Industrial Networking. – PowerPoint PPT presentation
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Title: IPCS Global - Digital Marketing
1
DIGITAL MARKETING DEMO
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TRADITIONAL V/S DIGITAL MARKETING
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WHAT IS DIGITAL MARKETING?
DIGITAL MARKETING The promotion of brands to
connect with potential customers using the
internet and other forms of digital communication.
This includes not only email, social media, and
web-based advertising, but also text and
multimedia messages as a marketing channel.
4
DIGITAL MARKETING EVOLUTION
5
WHY DIGITAL MARKETING ?
AFFORDABILITY MOBILE ACCESS
FLEXIBILITY EXPANSION
MULTIMEDIA INTERACTIVITY
TRACKING AUTHORITY
6
VARIENTS OF DIGITAL MARKETING
Search Engine Optimization (SEO)
01
05
Search Engine Marketing
02
06
Content Marketing
Instant Messaging Marketing
03
07
Social Media Marketing
Affiliate Marketing
04
08
Pay Per Click (PPC)
Email Marketing
7
HOW ?
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Search Engine Optimization (SEO) Types
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SEARCH ENGINE OPTIMIZATION (SEO) CONTENTS
Your Audience Industry Keyword Research
Analytics and Reporting Mobile SEO
Crawling
User Intent
Links
Content
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SEARCH ENGINE OPTIMIZATION (SEO) BENEFITS
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Social Media Marketing
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SOCIAL MEDIA MARKETING (SMM) BENEFITS
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Affiliate Marketing
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Pay Per Click (PPC)
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QUESTION ?
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THANK YOU
