IPCS Global - Digital Marketing

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DIGITAL MARKETING DEMO
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TRADITIONAL V/S DIGITAL MARKETING
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WHAT IS DIGITAL MARKETING?
DIGITAL MARKETING The promotion of brands to
connect with potential customers using the
internet and other forms of digital communication.
This includes not only email, social media, and
web-based advertising, but also text and
multimedia messages as a marketing channel.
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DIGITAL MARKETING EVOLUTION
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WHY DIGITAL MARKETING ?
AFFORDABILITY MOBILE ACCESS
FLEXIBILITY EXPANSION
MULTIMEDIA INTERACTIVITY
TRACKING AUTHORITY
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VARIENTS OF DIGITAL MARKETING
Search Engine Optimization (SEO)
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Search Engine Marketing
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Content Marketing
Instant Messaging Marketing
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Social Media Marketing
Affiliate Marketing
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Pay Per Click (PPC)
Email Marketing
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HOW ?
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Search Engine Optimization (SEO) Types
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SEARCH ENGINE OPTIMIZATION (SEO) CONTENTS
Your Audience Industry Keyword Research
Analytics and Reporting Mobile SEO
Crawling
User Intent
Links
Content
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SEARCH ENGINE OPTIMIZATION (SEO) BENEFITS
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Social Media Marketing
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SOCIAL MEDIA MARKETING (SMM) BENEFITS
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Affiliate Marketing
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Pay Per Click (PPC)
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QUESTION ?
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THANK YOU