Young Generation Green Activists: How Millennials Are Saving the Environment?

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Young Generation Green Activists How Millennials
Are Saving the Environment?
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Young Generation Green Activists

• Millennials are quite aware and vocal about
  different global issues including climate change.
  
• Do millennials care about the environment? Almost
  76 of them are really concerned about the impact
  of climate change and the effect it will have on
  the quality of their life.
• They are also worried about how to save the
  environment, and how it will affect the lives of
  their children in the future.

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Young Generation Green Activists

• They understand that big corporations can impact
  the environment and hence manage their purchase
  decisions based on such factors.
• Millennials are people born between 1981 and 1996
  and constitute 23 percent of the global
  population according to the world economic forum.

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How are Millennials Saving the Environment?
Millennials are a generation of digital natives.
They've been exposed to technology, information,
and global cultures from a young age and hence
prefer online experiences to real-life
interactions. In fact, it's now become trendy for
millennials to "unplug" and spend time in nature
instead of surfing Instagram feeds.
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How are Millennials Saving the Environment?
This attitude about technology is reflected in
the way that they like to consume goods and
services as well. Theyre drawn to businesses
that put sustainability at the forefront of
everything they do. Right from recycling
practices to flexible working hours that allow
employees to pursue their passions and also spend
time for environmental causes.
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How are Millennials Saving the Environment?
Organizations need to consider millennials when
they make operational and financial decisions.
Millennials are the largest retail demographic,
with more than 93 million shoppers already making
daily decisions, purchases, and employment
decisions based on sustainability.
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How are Millennials Saving the Environment?
Right from soaps, perfumes, and beauty products
to TVs, ACs, and washing machines, the
millennials analyze several factors before making
buying decisions. This group is demanding
changes, therefore corporations must evolve to
foster an organization that aligns with their
values and interests.
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How are Millennials Saving the Environment?
In todays workforce, younger generations of
workers are focused on the sustainability of
their workplace. Corporations that incorporate
environmentally-friendly business practices and
environmental responsibility into the workplace
will attract and retain the best workers.
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How are Millennials Saving the Environment?
In fact, millennials are looking for ways to make
their workplaces more sustainable, and are
willing to take action if their employer doesnt
have a sustainability plan. They also try to
provide employers and colleagues with some of the
best tips to save the environment.
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How are Millennials Saving the Environment?
In a world dominated by the economic crisis,
millennials have grown up with a greater concern
for environmental issues than any other
generation before them. In fact, the Deloitte
Global 2022 Gen Z environmental awareness and
millennial survey reveals that around 3/4ths of
Gen Zs and millennials think the world is at a
tipping point when responding to climate change.
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How are Millennials Saving the Environment?
This means that businesses are feeling pressure
to adapt their practices to become more
environmentally friendly. Sustainability is not
just important to millennials' purchasing
decisions it's vital. With 63 of millennials
willing to pay more for sustainable products,
businesses are rethinking both their
sustainability efforts and their pricing
structures.
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ENVIRONMENT
Millennials are Aware of Greenwashing

• Its no longer good enough to simply be green
  millennials are wise to greenwashing. This savvy
  group is wary of brands that airbrush their
  environmental performance, or who publicize minor
  eco-initiatives in an attempt to distract people
  from less sustainable practices.

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ENVIRONMENT
Millennials are Aware of Greenwashing

• They have grown up with smartphones and Google
  and hence are accustomed to having a wealth of
  information at their fingertips, making them
  quick to spot deception and fake news.

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