Horeca Marketing

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Horeca Marketing We can answer your most
challenging questions and help you find a plan
to market! Not just Offline FMCGs Store but
online retail players are also looking beyond
conventional trade channels to boost revenues
while gaining entry in the HoReCa segment. In the
recent years, hospitality industry, also known as
HoReCa industry is one of the fastest growing
markets across the world. B2B wholesale giants
such as Metro Cash and Carry and Walmart are
increasingly becoming part of the FMCG supply
chain owing to their reach in the HoReCa (Hotels,
Restaurants and Catering) space that services the
hotel industry. FMCGs are eying at this lucrative
segment today since it outnumbers the mom and pop
stores in India. HoReCa Marketing Hotels
Catering Cloud Kitchen Canteen Cafe Food
Truck
Restaurants and Bar
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RETAIL HORECA SALES Off-trade marketing channel
entails requirements and criteria bound with the
commercial and distribution nature of the market
which is characterized by the density of
retailers, their geographical location, seasonal
changes in addition to the close bond with local
supplier and wholesalers. We help to bridge the
gap for best quality food supplies at Lowest
possible price. We directly procures products
from manufactures / Traders / Distributors. We
pioneered the concept of supplying food products
to HORECA (Hotels, restaurants, cafe caterers)
and other kind of institutions. Field Sales
Support Since the very first steps on the
market products need an attentive care and Retail
Marketing provides an exclusive network of Sales
Supporters
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in the Ho.Re.Ca field who will use their
expertise and skills to highlight the brand
according to the channel it belongs to. The
figure of the Sales support monitors and dissects
minutely the territory of his responsibility,
either on his own or along with other figures
appointed by the company or by the retailers,
with the goal of increasing both sell- in and
sell-out of the goods. They act as real
commercial promoters, Brand Ambassadors and they
represent the fundamental link between company,
retailers, distribution and consumers. Market and
price surveys those activities represent an
important source of information for those in a
company that produces goods or provides services
who are responsible for marketing strategies and
hold the decision-making process as they cant
rely on a clear and efficient map showing the
actual distribution/ retailers on the national
territory. Thanks to the capillary presence of
our staff and experts on the area and the great
Know-How achieved thanks to our experience we are
able to analyze various portions of the market
and consequently we can provide our clients with
realistic and specific data bases by picking out
targeted information, according to the customers
demands. Some of our "plus-services we offer to
our customers are photographs, systems of
geolocation, creation of virtual maps of
distribution and dynamic reports. Sampling this
is a direct- marketing strategy aimed at rising
up interest towards that specific category by
offering the customers free gadgets as to insert
it in order to set the right conditions to build
up a business relationship. This kind of activity
will make the products become more visible on the
market and to the final costumers in addition to
increase the brand awareness. Events and
RoadShows We project and manage formats for
events in bars and pubs or travelling tours
aiming at promoting a specific product by
involving the customer. Our highly qualified
staff ( bartenders - barladies - chef promoters -
Hostesses ) will become your Brand Ambassadors by
increasing the value of the products
organoleptic characteristics.