SEO Explained: What is the Relationship Between SEO and SMO?

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SEO Explained What is the Relationship Between
SEO and SMO?
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• Finding effective ways to help people find your
  websiteand learn about what you can offer
  themconsumes a lot of time and effort in todays
  business environment. When youre running a
  business with a dedicated online presence today,
  chances are good youre already well on your way
  to developing an understanding of SEO, or search
  engine optimization. However, there are multiple
  elements to effective SEOnot just the structure
  of your website, how fast it loads, and the kind
  of content you publish.

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• SMO, or social media optimization, is one such
  element that is both a distinctive process and a
  contributing factor to good search engine
  optimization for Calgary businesses. Todays
  social media presence is hardly optional, even
  though some businesses still leave it out of
  their marketing plans. By cultivating an
  authoritative presence on social media that
  drives consistent user engagement, you can build
  your brands trustworthiness in the algorithms
  eyesand ultimately work towards a better bottom
  line.
• Lets look at one of the most important parts of
  search ranking todaythe EAT acronym for
  expertise, authoritativeness, and
  trustworthinessand consider how strong SMO
  contributes to your success.

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• Why Authority Matters So Much to Search
  Algorithms
• Old versions of major algorithms were much more
  straightforward. They looked for keywords, links
  to and from the site, and other fundamental
  factors that were easy to manipulate. Today,
  Google uses EAT as a rule of thumb to assess
  what pages should rank well. These pages should
  exhibit expertise on the subject matter, the
  authority within an industry to speak confidently
  on the subjects, and the trustworthiness that
  signals the site is a reliable resource. Much of
  SEO and content marketing today hinges on nailing
  these key attributesand SMO has a role to play
  in establishing EAT.

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• What Does SMO Typically Involve?
• SMO isnt just about building a pretty presence
  on Instagram or a detailed Facebook business
  page. That is an important elementyou want to
  share quality, detailed info about yourselfbut
  SMO is also about publishing quality content on
  these platforms, engaging in productive
  conversations, and driving chatter about your
  content. When users like and share your content,
  especially when it links back to your website,
  that effort contributes to good SEO.

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• Good SMO involves not just optimizing your page,
  but optimizing the content your pages share,
  using data-driven insights about engagement to
  make key course corrections. It doesnt go
  unnoticed Googles algorithm identifies more
  social media traffic and interlinking as a sign
  of authority and trust. If social users actively
  share your links regularly, you can bet that your
  page rankings could improve, too.

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• Building a Comprehensive Strategy
• Social media optimization and SEO go hand in hand
  todaybut achieving success can be easier said
  than done. At Digital Lion, were here to help
  our partners drive toward growth in every avenue.
  With a highly skilled team that understands
  everything from web design to the ins and outs of
  todays most popular social media platforms,
  were ready to help your business build a
  reliable presence on the web. Contact us today to
  learn more about our SEO services in Calgary and
  what they can mean for your marketing.

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• Calgary-headquartered Digital Lion, with
  secondary locations in Edmonton and Ottawa, is a
  digital marketing and design agency built with a
  purpose and passion to partner with its clients
  and provide first-class Web Development, Graphic
  Design, Logo Design and Online Marketing
  services. We work with clients across Canada, as
  well as worldwide, and are focused on being
  environmentally friendly and giving back to
  charities that we are passionate about. Our
  mission is to Design a Better World. Browse
  our website, follow our social media channels,
  and contact us anytime for more information on
  how we can customize a package that meets your
  needs and suits your style.