10 Accounting & CPA Firm Lead Generation Ideas

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10 Accounting CPA Firm
Lead Generation Ideas
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• Lead generation is an essential part for
  organizations across sectors. B2B businesses need
  to particularly strive towards expanding their
  client base and move towards a profit-oriented
  approach.
• The rise of outsourcing in the field of CPA firms
  and increased efficiency with which they deliver
  results have widened the scope of accounting
  firms to start focusing on core tasks of business
  development.
• When you hire an accountant from India, it
  enables you to focus more on core business driven
  tasks and avail the efficient and dedicated
  accounting services for your firm at a reasonable
  cost.
•  

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• A well-strategized approach is always better and
  can lead you to success while venturing into the
  lead generation market. Some lead generation
  ideas that work well for accounting firms are
• Landing pages
  
• Content
• Local search engine optimization
• Pay per click
• Marketing
• Organic social media

• Facebook advertising
• Networking and partnership
• Google Ads
• Networking groups among many others.

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• Landing Pages Most accounting firms often ignore
  that their landing pages need to be upgraded from
  time to time. Certain factors that need to be
  considered while creating a landing page of an
  accounting firm are gated content, CTAs, visuals,
  proof elements.
• Content
• Compelling and engaging content can generate
  traffic to your website and that can ultimately
  increase the chances of more lead generation.

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• 3. Unique Value Proposition
• In order to stand out among the tens of thousands
  of firms globally, it is crucial that each
  company strives to create a unique value
  proposition for itself. This can be achieved by
  either focusing on one specific service you are
  providing, or creating a separate segment within
  the target audience range and only working
  towards retaining them.
• 4. Website Design
• Your website is your companys face in the
  digital world and it must give a perfect
  impression. So your webpage should be simple,
  easy to navigate and communicate clearly, which
  is so important today as viewers have less
  attention span, and want easy solutions.

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5. Compelling Proof Elements Trust plays a
vital role in lead generation. So you need to
build your credibility and exhibit an image for
your firm that the leads can rely on. For
example, a section showing your firms
accomplishments and awards, the list of your
existing clientele, testimonials, etc.
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• Lead Magnets
• Lead magnets are attractive offers which provide
  value in exchange for customers information.
• For instance- a service offer with added benefits
  and discount in exchange for your email address
  and contact information.
• 7. Quality Blog Posts Content leaves the
  strongest impact than any other mode. It works
  especially for target customers who are looking
  to understand the range of services they can get
  with in-depth knowledge from experts. They like
  to research and read before making their final
  decision.
• This is where well-articulated and informative
  blog posts can come in and create a place where
  viewers can ask questions and share feedbacks as
  well.

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• Expert Interviews and Podcasts
• If you have members in your team who are good
  speakers, you can explore the world of podcasts.
• It is a great way to make your firms website
  look interactive and will have new content on a
  regular basis.
• QA interactions with expert professionals in
  your field will not only help listeners
  understand your work better but also aid them in
  making informed as well quick decisions to enroll
  for your organizations services.

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• Google Ads
• Google ads is the fastest method to generate
  leads. It may have been in use for a while but
  its relevance and benefits are proof that it is a
  successful formula.
• It helps in identifying as well attracting the
  right audience to your webpage.
• Networking Groups
• Google also rates websites based on the landing
  page speed.
• Networking groups help firms explore for leads as
  well as learn from experiences of the other
  industry experts.

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Contact Us

• Virtual Employee
• www.virtualemployee.com
• Breakwater Marketplace, 91 Camden Street,
• Suite 312, Rockland, ME, USA
• (1) 772-222-3505
• sales_at_virtualemployee.com

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Thank You
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