What Is Call Tracking and How Does It Work?

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What Is Call Tracking and How Does It Work
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Did you know what is call tracking and how it
works for your business, here is all information
about call tracking? Read our blog. After all,
calls covert 10 to 15 times more than web
leads! But what is call tracking, and how does
it even work? Read on to find out! What Is Call
Tracking? Call tracking is a type of marketing
analytics technology that essentially helps
businesses measure how their website, digital
advertising, and offline marketing campaigns
drive inbound calls. It also helps them detect
the quality and conversion rate of those calls.
You can use insights offered by call tracking to
optimize your website performance and media spend
so that they generate the maximum number of
qualified phone leads at a lower cost per lead
(CPL).
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How Does Call Tracking Work? So, how does call
tracking work exactly? The call tracking software
assigns distinctive traceable phone numbers to
each of your marketing sources. These numbers
capture data from customer calls, enabling you to
figure out how many calls your individual
marketing avenues are driving. It also enables
you to access basic demographic information about
all your callers. If your call tracking software
is equipped with AI, you can effectively capture
insights regarding the urgency, quality, and
conversion outcome of each call.
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What Data Can Call Tracking Software
Provide? Some call tracking solutions measure
the volume of phone calls generated by each of
your marketing sources. However, more effective
solutions transcribe and analyze each call and
offer you insights about the conversations at
scale. They can provide you with the channel, ad
group, keyword, campaign, or webpage that drove
the call. They can also offer the callers name,
phone number, and geographic location. You can
also access the day and time of the call, its
wait period, duration, and more.
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Why Should You Use Call Tracking? The results
and KPIs of digital marketing campaigns are easy
to quantify since everything is online. However,
these campaigns become a bit murkier to navigate
when inbound calls come into play. Many
businesses struggle to connect a customers
online and offline journey. It results in them
losing the opportunity to generate more leads and
maximum ROI. Additionally, it prevents them
from knowing which campaign or marketing effort
should they invest their budget in to generate
the most number of customers at the lowest CPL.
It can be quite problematic in industries where
calls are the most effective source of generating
revenue.
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If you can track calls and conversations from
each of your marketing channels, you can fully
understand the comprehensive results and impact
of your campaigns. It will help you optimize your
marketing spend to drive more conversions at a
lower cost. Moreover, it can help you accurately
determine the next best action for your callers,
such as what sort of retargeting or lookalike
campaign should you target them in to generate
maximum interest. Now that you have an answer
to the question, What is call tracking and how
does it work, you can work on using call
tracking software to generate more leads and
optimizing your marketing campaigns. Reach out to
Marketing Tiki to use our finest call tracking
services!
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THANK YOU
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