12 Website Redesigning Mistakes That Make You Look Unprofessional

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12 Website Redesigning Mistakes That Make You
Look Unprofessional
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Did you know that nearly 1,949,258,872 websites
live on Internet as of May 2022?    That is a
large number of websites. However, they are not
all made equal. In fact, many of them are
downright unsightly, out of date, and useless.  
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The process of redesigning a website can be
difficult. You want to avoid losing any traffic
or search engine rankings during the transition,
but you also want to use the opportunity to
improve your site and possibly rebrand.   Whether
you're redesigning your website to attract more
users or to earn more conversions, there are many
pitfalls you need to avoid to maintain traffic
and sales throughout the process.    The
following are some of the most common mistakes
you should watch out for when redesigning your
website, along with advice on avoiding them so
that your site can continue generating sales and
traffic until it's completed without
interruption.  
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Website Redesign Top 12 Mistakes to Avoid
1. Designing Without Website Analytics   One of,
if not the biggest, mistake you can make in
designing a website without using analytics.
Analytics are crucial for determining what works
and doesn't work and give your business a
completely different perspective on its internet
presence.  Besides, it also helps you see how
well your site performs compared to similar
businesses and provides valuable data on specific
content (and design elements) that users are
drawn to. With analytics, you can have
evidence-based reasoning and decision-making when
it comes time for redesigning.   
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In short, web analytics isn't just helpful
they're vital during redesigns and any time you
plan new content or an update to an existing
page. If your design process doesn't include
analyzing data, you might be designing blindly!
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2. Not Including Seo In The Redesign
Process   Without SEO, your site will never show
up in searches. And without being found, there's
no business for you. You can improve your site's
design and functionality, but it won't do much
good if anyone ever visits.    Ensure that every
step of your redesign process includes an eye
toward search engine optimization (SEO).
Moreover, even something as simple as how you
name files on your server can affect how Google
indexes them.    Ensure that anyone working on
your site is familiar with basic SEO principles
so that they don't make mistakes like using too
many or misusing keywords. It may be worth hiring
a web development company specializing in SEO to
take care of these details.
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3. Ignoring Current Audience Preferences   One of
the biggest mistakes any business can make is
ignoring current audience preferences. If you're
planning a website redesign, it's crucial that
you know your current audience inside and out and
can identify who your ideal customer is.  If you
don't know who your customers are, start by
asking questions like these  What kind of
products do they need?  How often do they need
them?  What exactly would they look for on my
site?  Are there specific things I sell that
they could care less about?  What type of
content do they share with their friends and
family members on social media sites? 
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Once you have an idea of what your customers
want, use those answers to create or improve upon
your existing product offerings. Furthermore, one
of the best ways to figure out what your
customers want is by doing some surveys.    You
can utilize surveys to learn what customers think
about prices, product features, etc. Surveys also
help you track responses to see which
demographics respond more favorably than
others.  4. Not Optimizing For Lead
Generation   There are so many things that can be
changed about a website, but not all will impact
your bottom line. Besides, the biggest mistake
most companies make is focusing too much on
aesthetics and visual design and ignoring how
they can use their site for lead generation.   
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Do you know where your business ranks in Google?
Are your competitors driving more traffic than
you?    If you're not using SEO, SEM, or social
media as part of your marketing strategy, it's
time to take advantage of these valuable tools.
These days, consumers start their research with
Google, and your business must appear when
someone types in relevant search terms.   You
must ensure that your website is lead generation
optimized. This implies that it should include a
prominent Call-to-action button or form
(e.g., Request a quote) Form for capturing
email addresses (e.g., Join our mailing list)
Social media icons that link to your social media
profiles (e.g., Facebook, Twitter, LinkedIn)
The search box that allows users to search your
site and its content (e.g., Search our site)
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5. Buying Too Many Plugins/Themes   Not all
web-design companies and developers are created
equal. It's crucial that your company partner
with a company that focuses on your website and
what you're trying to accomplish rather than
selling you any old package or theme.    Having
too many plugins or themes on your site can slow
it down, which will impact how well it performs
on search engines and how much traffic it gets.
Additionally, they can cause issues with site
usability, making it difficult for users to
navigate around your site and complete their
goals once they've arrived there.   According to
research, 57 of users will leave a website that
takes more than 3 seconds to load. 
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That's why it's essential that your site be as
fast as possible and not bogged down by
unnecessary plugins or themes. If you're thinking
about redesigning your site, choose a company
that will focus on getting rid of these issues
rather than adding new ones.
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6. Bad Call To Action Buttons   Your website's
call-to-action buttons can make or break it.
However, it is advisable not to overdo it and add
too much. When you add too many calls to action,
you run into a problem known as CTAMC (Call To
Action Marketing Fatigue). This happens when
visitors become confused about where they should
go next. Think about it-how much can your
visitors absorb?    If users arrive on a page
with more than three calls to action, they may
get dissatisfied since they are confused about
which one(s) is relevant to them. And if you have
a lot of different calls to action, the chances
are that some of them won't be as effective as
others.    For example, let's say you have an
eCommerce site selling men's clothing. Your goal
is to sell men's suits online, but you also want
to sell shirts and ties for those who buy suits
from your site. You could write Shop for Suits in
large text at the top of your homepage followed
by the smaller text below saying also shop for
shirts ties. While two separate calls to action
may seem like a good idea, it hurts both efforts
since neither is given enough attention or focus.
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7. Neglecting Usability Testing   Be sure to
conduct usability testing with your users
whenever you redesign a website. Many web
development companies often skip this step,
especially for organizations not working within
their core area of expertise. Usability testing
ensures that you solve problems and deliver value
rather than just create an impressive-looking
design or platform.    Ensure that you find an
independent usability tester who doesn't have any
conflicts of interest in designing your site
otherwise, you risk getting biased results.
Moreover, whether you do it yourself or hire
someone else, here are some tips on conducting
usability tests. 8. Ignoring The Mobile User
Experience   The truth is that most mobile
visitors have only one thing in mind finding
what they're looking for as quickly as possible.
Moreover, if you don't make it easy for them, you
will lose out on valuable opportunities and
sales. 
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So, how can you prevent and save from making
these common blunders?   Simpleturn to a web
development company with an expert team of
professionals who understand user experience and
responsive design best practices.    Plus,
they'll always be one step ahead to ensure your
website looks the best across all platforms and
devices (including smartphones and tablets).
Moreover, 91 of internet users go online using
their mobile devices. So, let an expert work for
you instead of trying to go it alone!
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9. Confusing Design With Creativity   Getting new
designers is easy, but choosing a creative agency
isn't.    A design agency can offer various
services, including digital marketing and web
development, and provide value-added services
like idea generation, so make sure you're hiring
a creative agency that can deliver on all
fronts.  You need an expert team that
understands your requirements and are willing to
go beyond what is required. The first thing that
comes into our mind while picking out a
professional website design company is if they
understand how we work in an online environment
and how it will be different from any other
format like print or television. This
step-by-step process makes it clear to us what
exactly their expertise lies in.
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10. Not Making The Website As Responsive   One of
the top 12 mistakes website designing companies
makes failing to make a website responsive. Many
users are now using their mobiles and tablets to
access websites, especially when they are on the
go or traveling. You need your website designing
company to make your site as responsive as
possible.    Making your site responsive also
increases its usability in significant search
engines like Google, Bing, and Yahoo! And who
knows? You might just get yourself that crucial
first-page ranking if you hire a professional
website designing company for redesigning.
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11. Unclear or Inconsistent Branding   Your
branding should be clear and consistent
throughout the site regarding website design.
That includes your logo, color scheme, tagline,
mission statement, and other elements of your
brand identity. Your web development company
should be able to help you ensure that your
branding is carried through every page of your
site. 12. Not Paying Attention To The Overall
Budget   Designing a website is not a one-time
expense. You will need to continue paying for
hosting, domain name registration, and other
ongoing costs. Make sure you factor these costs
into your budget when planning your
redesign.    In addition, be prepared to pay your
web development company for any maintenance or
updates that they may need to perform on your
site.
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Wrapping Up! The most crucial part of your
redesign is to stay on track with your website's
original purpose. Don't stray from that mission
statement, and don't forget about your original
target audience. Therefore, if you want to keep
things simple, focus on improvements that make it
easier for people in your target market to get
what they need from your website. Finally, always
use user testing before rolling out changes when
redesigning a site. It's easy to fall into
assumptions, but you can avoid costly mistakes
down the road if you test your ideas
first.   Moreover, avoid changing your site too
frequently. Once you have a design that works for
your target audience, it's important to stick
with it for a while. Plus, if you change things
too often, people will get confused and
frustrated and won't want to return. 
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