How does SEO help your business grow? - PowerPoint PPT Presentation

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How does SEO help your business grow?

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Search Engine Optimization (SEO) represents the concept of increasing sales by driving more traffic to business websites. Unlike paid digital marketing strategies like pay-per-click (PPC) advertising, SEO drives free traffic to your business page. The generated traffic that increases sales come mainly from three search engines: Google, Bing, and Yahoo. Google is by far the most effective of the three in influencing potential customers to act. – PowerPoint PPT presentation

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Title: How does SEO help your business grow?


1
How does SEO help your business grow?
2
How does SEO help your business grow?
3
How does SEO help your business grow?
  • Search Engine Optimization (SEO) represents the
    concept of increasing sales by driving more
    traffic to business websites. Unlike paid digital
    marketing strategies like pay-per-click (PPC)
    advertising, SEO drives free traffic to your
    business page. The generated traffic that
    increases sales come mainly from three search
    engines Google, Bing, and Yahoo. Google is by
    far the most effective of the three in
    influencing potential customers to act.
  • 4 essential components of SEO
  •  SEO seems to be a digital marketing strategy
    that requires the expertise of an online
    marketing genius. However, you can break down the
    traffic-building strategy into four smaller
    components that make it much easier to digest.
  • Digital Marketing Company Dubai

4
How does SEO help your business grow?
  • How to create an SEO website?
  • Referred to by digital marketing gurus as
    in-place optimization, the first goal is to focus
    on creating a search engine-friendly website that
    includes an attractive design and structure.
    Although each component has a direct impact on
    SEO, all four components working in harmony
    ensure that your business becomes a major player
    online.
  •  Let's look at the important optimization factors
    in situ
  • title tag
  • meta description
  • site navigation
  • updated content
  • Helpful internal links

5
How does SEO help your business grow?
  • website security
  • Urls
  • SEO content quality standards
  • You have laid the digital foundation for
    increasing your business sales by creating a
    website that has visual appeal. Now fill in the
    gaps with useful and relevant content that builds
    enough trust to convert potential customers into
    lifetime customers of your business. SEO-friendly
    content features relevant topics that offer real
    solutions for potential customers as well as
    long-term customers. SEO-friendly content
    includes a call to action that encourages your
    audience to at least contact your business for
    more information. Google is especially diligent
    in rewarding companies that present helpful
    content that offers easy-to-implement solutions.
  • Digital Marketing Agency Dubai

6
How does SEO help your business grow?
  • SEO and Social Media
  • Some have tried to use all social networks, but
    the common result is multiple accounts with
    little or no interaction. A better strategy is to
    focus on a couple of social networks or even just
    one social network. Neil Patell
  • Considered one of the most influential
    professionals in digital marketing, Neil Patel
    hits the nail on the head with his sage advice on
    SEO and social media. If you type a few words
    into the Google search engine and hit the enter
    button, you should see at least one social media
    site on the first page of the leading search
    engine. The key is to give your audience quick
    access to your social media sites on the front
    page of your business website.
  • Increase credibility with inbound links
  • It's wise to link to outside resources to give
    your content credibility in the business world.
    However, SEO-friendly websites contain many
    inbound links from what Google considers to be
    "authoritative" sources of information. Links
    from experts in your field, as well as links from
    social media pages, is a must-have SEO strategy
    to increase business sales.

7
How does SEO help your business grow?
  • How SEO helps businesses increase sales
  •  Due to the highly competitive nature of the
    business, a growing number of companies have
    invested a large portion of their marketing
    budgets to improve SEO. The question is how
    investing in SEO helps your business grow.
  •  
  • Get noticed in search engines
  • Think about how you buy things online. First,
    type some keywords into a search engine. After
    the first few businesses appear in your search
    results, do you continue to click on additional
    pages, or do you stick to clicking links to
    higher-ranking businesses? 
  • You stay on page one and you will most likely see
    the first couple of businesses ranked.
  • Creating a successful SEO strategy makes your
    business rank better in each of the three major
    search engines. Higher-ranking companies reap the
    financial benefit of increased sales

8
How does SEO help your business grow?
  • Convert customer prospects with SEO
  • You don't have to memorize every digital
    marketing calculation, but there is one
    calculation that directly affects business
    sales. 
  • Conversion rate. 
  • The conversion rate is the ratio between the
    number of potential customers and the number of
    potential customers who end up buying products
    and services from your company. Highly targeted
    SEO strategies turn potential customers into
    lifetime customers of your business. As you are
    aware, a small fraction of your clients accounts
    for the majority of your sales. By increasing
    your conversion rate, you will increase your
    loyal customer base.
  • Digital Marketing Services Dubai
  • Utilize SEO to keep clients coming back for more.
  •  Engaging with customers to keep them coming back
    for more is considerably different from
    attracting and converting customers. An
    SEO-friendly website encourages customer feedback

9
Contact us
  • Dservizio
  • Al Rashidiya, Dubai, UAE
  • 971 52 217 0694
  • hello_at_dservizio.com
  • https//dservizio.com/services/
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