Everything You Need to Know about How Search Engines work PowerPoint PPT Presentation

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Title: Everything You Need to Know about How Search Engines work


1
Everything You Need to Know about How Search
Engines work
  • Shutter Up Creative Designs

2
What Is A Search Engine?
  • Search engines are software programs that allow
    people to find the information they are looking
    for just
  • at their fingertips. Search engines are prompt in
    showing results by indexing pages or scanning
    millions
  • of publically available websites online. The
    whole process is managed by complex algorithms
    which
  • ensures a list of relevant websites at the top.
  • When a user searches for a specific term, search
    engines show results according to the specific
  • keywords, page title, and content.

3
Crawling
  • Each search engine contains plenty of computer
    programs called web crawlers (aka. spiders).
    Their job is to find information that is publicly
    available on the internet. Let's make it easier
    for you. Crawlers scan the internet and find web
    servers and hosting websites. For better
    crawling, they create a list of web servers and
    the number of websites hosted by each server.
    Then they visit different websites using
    different techniques and discover the number of
    pages available on the websites whether they
    contain texts, images, videos, or any other
    format (HTML, CSS, JavaScript, etc).

4
Ranking
  • The third and final stage decides which pages to
    show in the SERP as per specific query. The
    process involves complex algorithms. Algorithms
    are an amalgamation of rules and analysis that
    ensures user experience by providing relevant web
    pages.

5
How Do Search Engine Algorithms Work?
  • How search engine algorithms work is tricky. Day
    by day, algorithms are getting more complicated.
    Unlike earlier, when queries were answered based
    on matching titles of the pages. It is inferred
    that Google considers 255 factors before making
    it rank on the first page. These factors are yet
    to be cracked out, but assumptions are made
    continuously. Let's have a basic idea of how
    search engines' algorithms work.

6
What Are The Most Popular Search Engines?
  • Google
  • 2. Microsoft Bing
  • 3. Yahoo!
  • 4. Yandex
  • 5. Baidu

7
Conclusion
  • Lastly, search engines are way more complex than
    they appear in their interfaces. As they are run
    by computer programs, they require a large amount
    of data to operate automatically. Human
    intervention is required only when it comes to
    designing but it has now become easier with
    artificial intelligence. As a webmaster, your job
    is to make their crawling and indexing process
    easier through creating websites.
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