Addiction Treatment Marketing

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• 9 Keys to Effective Online Marketing For Drug
  Rehab Centers
• Addiction treatment marketing is a sensitive and
  complex subject. You want to keep your center as
  full as possible to help the greatest number of
  people and maintain a financially viable business
  but at the same time, you need to be careful to
  use ethical drug rehab marketing tactics to
  protect your reputation.
• If that werent enough, in marketing their
  residential rehabilitation centers, substance
  abuse professionals (SAPs) must also combat the
  stigmatization of addiction disorders among the
  general public, all while contending with a
  highly competitive addiction treatment market.
• It's important that when you are creating your
  drug rehab SEO marketing strategy that you
  consider the following statistics, tips, and best
  practices.
• Here are some of the top considerations that we
  advise addiction treatment centers to take into
  account when developing a drug recovery center
  marketing strategy.
• Most of these marketing strategies will apply to
  both outpatient and inpatient treatment
  facilities. You may need to slightly tweak them a
  bit if you have an IOP facility, but really, we
  want you doing that anyway. Don't take anything
  as the end all be all. Test, and customize to
  your centers' needs.
• Addiction Treatment Marketing Statistics
• The first step to marketing your residential
  addiction treatment center is to know your
  market. Here are some important statistics youll
  want to consider
• Drug, alcohol, and other addiction treatment is a
  35 billion industry and growing. There are now
  more than 14,000 addiction treatment facilities
  in the US and 2.5 million people receiving
  treatment each year, as of 2014 (Source
  MarketWatch).
• According to the Bureau of Labor Statistics,
  substance abuse and behavioral disorder counselor
  employment is expected to grow by 31 percent from
  2012 to 2022 (Source MarketWatch).
• While more people are getting treated, there is
  still a lot of unmet demand for addiction
  treatment only an estimated 11.2 percent of
  Americans who need substance abuse treatment
  receive it. That means more than 88 percent of
  people with addiction disorders arent going to
  rehab (Source drugabuse.gov).

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• The main takeaway from these statistics in terms
  of your drug rehab marketing is that the market
  for rehab centers is growing, and as a substance
  abuse professional, there is a great business
  opportunity there. There are a lot of people out
  there who need help, which means there is a lot
  of untapped demand for rehab services that you
  provide. However, because a growing number of
  recovery professionals are entering the market,
  you need to position your center for maximum
  visibility and really stand out from the crowd.
  Treatment center marketing is very competitive.
  Be prepared to be in it for the long haul.
• Branding for Rehab Centers
• Given the increased competition as more addiction
  treatment facilities open, it's more important
  than ever that you have a unique selling
  proposition. Differentiating yourself from the
  competition is what will allow you to rise to the
  top.
• Ultimately, this means determining what makes
  your rehab center different and special and
  then incorporating the essence of your unique
  advantage into your website and marketing
  materials.
• If you've been around for a while, you likely
  know that it's important to develop your brand..
  A fully inclusive drug rehab marketing strategy
  should always include branding as part of a
  digital marketing campaign.
• Developing A Unique Selling Proposition (USP) For
  A Drug Treatment Center
• Your USP is what makes your facility unique and
  what will inform all of your marketing efforts.
  Are you the highest-rated facility in your area?
  Do you have a niche treatment specialty? What are
  the credentials of the substance abuse
  professionals working at your clinic? What is
  your success rate?
• For example, your addiction treatment philosophy
  might have a special focus, such as nature
  therapy, or faith-based treatment. Whatever your
  specialty, be sure to integrate this element into
  your branding.
• If your center focus is nature therapy, youll
  want to include photographs of people
  participating in hiking activities in your online
  marketing.
• Avoiding Shady SEO in Drug Rehab Online Marketing

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• Or maybe it's a niche, such as drug rehab
  facility for women.
• Whatever it is, an effective rehab SEO company
  should be able to help you with treatment
  marketing, allowing your website to rank high in
  the search results, and therefore getting more
  traffic, and ultimately more leads.
• As far as SEO goes, addiction treatment marketing
  should include
• On Page SEO
• Social Media Activity
• Google Business Profile optimization and
  management
• Focus on User Experience
• Content Creation
• Quality backlinks
• And with any kind of healthcare practice, but
  especially an area such as addiction treatment
  counseling, which has a rather low barrier to
  entry, your online reputation is everything.
• If you develop the reputation of being an
  unethical operation just looking to make a quick
  buck from families struggling with addiction, you
  will fail spectacularly. And unfortunately,
  association with a shady SEO company can ruin
  your reputation, even if youre trying to do
  everything right.
• Sadly, treatment facilities have fallen victim to
  the lies of an internet marketing agency. Don't
  let that be you! Learn what you need to know when
  choosing an internet marketing agency reading
  this post.

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• Write about real people and topics you have
  experience dealing with as a substance abuse
  professional
• Consider outsourcing the blog writing to a
  qualified writer or healthcare marketing agency
  if you dont have enough time to blog regularly
• Include links to your blog posts in your social
  media posts and marketing emails
• With time, you will start to build an interested
  community with your blog posts. Be sure to
  moderate and respond to comments on your blog to
  facilitate this community aspect of your blog,
  and ask your followers to share your blog posts
  to expand your reach even further.
• When you blog, consider the questions that your
  potential patients ask you when they contact you.
• To get a feel for the kind of topics people might
  find interesting, browse some of the top
  addiction and recovery blogs.
• Creating High-Converting Websites for Drug Rehab
  Centers
• Your website needs certain elements to perform
  well in search engines and to keep visitors
  attention so they dont bounce from your page to
  find what they need elsewhere.
• In addition to the onsite blog we discussed
  above, here are some other essentials youll need
  for your rehab website
• A photo gallery of your facilities (with
  high-quality, professional photos)
• Photos of people to depict the human element of
  your treatments

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• specific employment you target, (such as focusing
  on drug rehab for doctors) credentials of your
  medical professionals on your team, or something
  entirely different.
• To give you an example of these elements in
  action, take a look at the website for Alpine
  Recovery Lodge. This site provides all the
  necessary conversion elements for a residential
  addiction treatment center, including a
  clutter-free website design that allows visitors
  to find the information they need quickly, from
  whatever device theyre using.
• Email Marketing for Addiction Treatment Centers
• Until recently, the act of converting addicts and
  family members of addicts that visit your website
  into patients was generally neglected. Drug rehab
  marketing was all about generating traffic to the
  website, but no one followed up through email
  marketing.
• Building effective email lists is an excellent
  way to work towards a sustainable business model.
  If someone visited your website, they might need
  treatment themselves, they might know someone who
  needs treatment, and they may even require
  treatment at a later date.
• As a result, you should attempt to capture
  potential patients by offering them something of
  value. It could be a report about overcoming
  addiction. Perhaps it is a coupon to use for
  future admittance. Whatever it is, it has to have
  some perceived value, or else they won't give you
  their email address.
• To get the highest conversion rates with your
  rehab marketing, its a good idea to really know
  your ideal patients and make sure that your
  website speaks to them.
• Email marketing flat out works and it's
  cost-effective (it doesnt cost much to send an
  email). If youre not using these tools to
  generate new leads, you are really missing a huge
  opportunity to increase your client base with
  marketing for addiction treatment centers.
• Social Media Marketing for Addiction Treatment
  Professionals
• Social media marketing is yet another vital
  aspect of advertising your addiction treatment
  facility online. You probably already have some
  social media profiles created, but you may not
  have fully capitalized on all that social media
  can offer your business.

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• Think outside the box, which means going beyond
  Facebook and Twitter. Youll want a YouTube
  channel to reach potential patients with
  informative videos and a presence on Google
  Business Profile and other review sites (Yelp,
  YellowPages, etc.) for valuable local backlinks.
  You might also consider some industry-specific
  social networks, such as In The Rooms.
• You should also consider the following before you
  start using social media to market your rehab
  center
• Theres still a stigma associated with addiction
  Even though theres a huge benefit in getting
  treatment, there is still a stigma when it comes
  to addiction. As a result, individuals may be
  apprehensive about liking your addiction
  marketing posts or your treatment center page.
  However, this shouldnt be a reason to abandon
  this platform altogether. It's just something to
  be aware of in the event you aren't experiencing
  the growth that you expect.
• Theres real support on Facebook Although
  theres stigma, there is also a lot of support
  for drug rehabilitation centers. With blog posts
  and valuable information shared via social media
  all the time, you can find genuine opportunities
  to enhance brand awareness and generate leads.
• Enhanced brand awareness With platforms like
  Facebook, you have a real opportunity to build a
  community around your drug rehab center fan page.
  This community can generate a lot of activity for
  you by commenting, sharing, and liking posts. As
  a result, you will have a great opportunity to
  generate more traffic to your website, enhancing
  brand awareness.
• Know your target audience Knowing your target
  persona well is important when sharing content.
  The content has to really connect with the target
  audience to encourage activity. Its a good
  platform to share clear, concise messages, links
  to quality content, and inspirational stories.
  However, it isn't always suitable for clinical
  discussions. Further, confidentiality needs to be
  consistently maintained.
• You will likely need to have a dedicated employee
  to handle your social media accounts, or you can
  hire an outside agency to do your social media
  work.
• Make sure whoever does your social media creates
  an organized social media calendar to schedule
  regular posts across multiple networking
  platforms. Its also important to pay attention
  to the timing of your addiction recovery social
  media marketing to ensure maximum visibility for
  your posts.
• Community Outreach and Local SEO
• As a substance abuse recovery professional, you
  need to have a presence in your community if you
  want people to know you and come to you for help.
  This includes the local community where you
  operate your treatment center, as well as the
  wider professional community, both offline and
  online. Participating in your community is
  important for multiple reasons
• Spreads awareness to help destigmatize the
  disease of addiction and its treatments

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• Gets your rehab centers name out there so more
  people become familiar with it
• Improves your online reach with local SEO
• Helps you form mutually beneficial networking
  relationships with other professionals
• 9. Tracking Leads Through Addiction Marketing
• Once you have been engaged in marketing
  activities like lead generation and referral
  systems, you will have to track them to see what
  is and isn't working. If youre getting inquiries
  from a target market segment but theyre not
  converting, figure out why so your rehab
  marketing efforts arent burning money.
• If necessary, you may even need to stop spending
  money there and reinvest it in another market.
• Tracking leads is vital for your marketing, as
  not only can you track and control your budget,
  you can also be sure that your money is being
  spent wisely to get the best return on your
  investment.
• Conclusion
• Drug rehab online marketing is a delicate but
  essential practice. It's important to be thorough
  in your marketing campaign so that you are able
  to effectively spread the word about your
  facility, while also building a great reputation
  for your services. As you are probably aware,
  there is a lot of demand for addiction recovery
  treatment, and with recent government healthcare
  reform, you are well-positioned to meet this
  demand as long as you play your cards right.
• As I like to tell my clients, an effective
  digital marketing strategy is a diverse strategy.
  You don't want to ever have too many eggs tied up
  in one basket.

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