Title: ONDC ultimate onboarding guide
1(No Transcript)
2What is ONDC?
Touted as the UPI of digital commerce, the ONDC
platform aims to provide a one-stop shop for all
digital commerce needs. ONDC is based on an
open-sourced methodology to create an open,
standards-based network for all aspects of trade
over a digital or electronic network, similar to
hypertext transfer protocol is used to exchange
information over the World Wide Web and simple
mail transfer protocol for exchanging emails.
3- ONDC aims to achieve the following objectives
- Become scale efficient and enable wide-scale
adoption - Promote interoperability among participants
platforms to create an open, inclusive, and
competitive marketplace - Create public digital infrastructure that enable
participants to develop and implement a variety
of services - Make digital commerce small-business friendly
- Lead the way to unlock innovation for reimagining
digital commerce - Ensure rapid digitalization of MSMEs and adoption
of digital commerce in rural and urban consumers.
4How does ONDC work? The current
platform-centric digital commerce model prevalent
in India forces the buyer and seller to use the
same platform or application to buy a product or
service. These platforms work in silos and do not
interact with each other, which leads to data
duplication, and makes it difficult to keep track
of the vast number of applications. This also
benefits the larger players as they can invest in
the technology to keep consumers on their
platform and, in turn, dictate the buyer behavior
through tactics such as price gouging, favoring a
limited number of sellers, or pushing their own
products.
5The ONDC Process ONDC aims to simplify the
digital commerce chain into multiple parts the
buyer app, the gateway, the seller app, and
logistics providers. A buyer app can be any
e-commerce platform, a banking app, a D2C app, or
a cab-hailing app, where the consumer logs in,
searches for products or services and completes a
transaction. Similarly, the seller app can be any
platform registering sellers of goods or
services electronics brands, wholesalers or
retailers, restaurants, cab drivers, local
grocery stores, and local service providers such
as electricians or plumbers. An e-commerce
platform can enlist itself on both buyer and
seller apps or one of those.
6- What are the benefits of using ONDC?
- Benefits for sellers
- Increased Reach businesses can reach more
customers by listing on ONDC than they would be
able to if they were selling through their own
website or brick-and-mortar store. - Easy to use ONDC is designed to be
user-friendly, making it easier to set up your
shop and start selling. - Ease of promotion ONDC offers several features
to help sellers promote their products, such as
featured listings and product videos.
7- For Consumers
- A wide range of products and services ONDC
offers a wide range of products and services,
making it easy for consumers to find what they
need in one place. - Convenience customers can shop from the comfort
of their own homes and make payments using their
preferred payment method. - Customer service Better service and faster
deliveries due to access to hyper-local
retailers. Customers can get help and support
from ONDCs customer service team if they have
any problems with their orders. - Quality control businesses need to meet specific
standards in order to list on ONDC, so customers
can be sure that theyre buying from reputable
sellers.
8- Who can participate on ONDC?
- Anyone can participate on ONDC. Whether youre a
buyer looking for a great deal on your next
purchase, or a seller wanting to list your
products or services, you can do so easily. All
you need is an internet connection and a valid
email address.
- ONDC is safe to use. The platform utilizes a
secure escrow system to protect both buyers and
sellers. Additionally, customer support is
available to help resolve any issues that may
arise during the transaction process.
9Wrapping up
- The Government of India has created ONDC, or Open
Network for Digital Commerce, to promote open
networks for all aspects of exchanging goods and
services over digital or electronic networks. It
aims to democratize digital commerce in the
country, curbing digital monopolies and creating
new opportunities for micro, small and medium
enterprises. - Overall, ONDC is a powerful ecommerce platform
that can help you reach new customers and grow
your business. With its easy-to-use interface,
multiple payment options, and wide range of
shipping partners, ONDC can be the perfect
platform for selling online.