Esports and the Data Transformation - PowerPoint PPT Presentation

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Esports and the Data Transformation

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Ever since the involution of data in the e-sports industry, it is growing rapidly. Read how data is transforming the e-Sports industry and how it differ from traditional sports. – PowerPoint PPT presentation

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Title: Esports and the Data Transformation


1
Esports and the Data Transformation
  • https//datasportsgroup.com/

2
The media industry has a lot to learn when it
comes to data and the unlimited potential it
possesses. The world is recuperating well after
the global pandemic, the worldwide lockdowns and
restrictions did bring about a digital
transformation throughout the world. One of
McKinsey Co.s reports even stated that we have
at our hands 10 years of growth in 3
months. Few sectors benefited greatly from this
digital transformation- Esports. The pre-Pandemic
Esports industry was already on the fast track to
growth but during the past two years, a
stupendous number of viewers have consumed
esports through live streaming. There has been
double-digit growth in the streaming habits of
fans and if the trend continues, we could have at
our hands 920 million viewership in 2024.
3
While the need to go digital may have given a
growth impetus to the Esports industry but the
personalized interactive space that offers fans
something different when we compare it to
traditional sports and other content is what sets
Esports apart. Audiences love being part of the
play which is being considered a challenge and an
opportunity by publishers.
4
Esports media serves the fans in new and
innovative ways but the fact that there is no
central authority that monitors the industry, it
becomes increasingly difficult for the companies
involved to navigate through. The book of rules
is vague and unclear as it is still being
written, unlike regular sports where there is an
established governing body and a complete book of
rules and regulations to guide in case of
conflict. Further to make matters even more
difficult is the bottomless pit of data. The
publishers who would dare to step into the world
of esports are aware they could have to pave the
path of publishing themselves there could even be
new media products to attract the fans and
transform the entire industry.
5
One of the biggest differences between classic
sports and esports is the level of evolvement
fans enjoy. In traditional sports fans are mostly
involved passively while more and more ways are
being cooked up to involve them more. But in
Esports due to its easy accessibility, hundreds
of millions of players can interact live. A huge
number of fans tune in on a regular basis to view
Counter-Strike or Dota title fights. As there
already is a loyal group of fans many sites,
blogs and live streams already exist in the
market which covers the booming industry.
6
Thus, unique media products are being created as
we speak, and audiences are taking part in the
content-building process. If all the people
collected data on their mobile in stadiums a huge
amount of data would be generated and the
streaming of such data created an opportunity for
publishers. Data gives publishers a chance to
personalize the content as well. Even though the
age of the viewers has increased to above the age
of 35, Esports is creating new opportunities for
the esports publishers.
7
What is the future of the esports industry?
In India alone, the esports industry will touch
Rs 1100 crore by FY25 as per a report published
by Economic Times. The driving factor for this
growth would be cricket in India where the
esports ecosystem is still under development. The
country already has a regulatory body for esports
the Federation of Electronic Sports Associations
of India (FEAI) which points toward the fact that
the esports industry has huge potential in the
coming years.
8
Growth in terms of Fans Most of the esports
fans currently are restricted to Asia, North
America, and Europe, other markets are largely
nonexistent, even then Asia-Pacific (APAC) market
occupies a larger share, in 2019 they enjoyed
over 57 percent of global esports viewership, as
per one of the Insider Intelligence article, with
over 1.5 billion gamers. In contrast, the
European market is just worth 138 million of
global esports revenues and has huge growth
potential. The market for esports could expand
and would ultimately also bring in growth.
9
Mobile-run Esports
The future of esports lies in Mobile devices,
while console gaming is quite a niche, if esports
could be available on mobile devices running on
Android or iOS there would be a huge increase in
participants, especially from the Asian region.
There needs to be a low barrier of entry and the
industry needs to be more accessible. Thus,
sports websites and app developers delivering
esports content packed with live results and
stats would need data to boost the engagement of
your platform. One of the best esports data
providers in the market is Data Sports Group. The
affordable sports data provider uses deep
learning computer vision, we collect and
distribute high data integrity, efficiently and
effectively for business applications.
10
Contact US
  • Emai -sales_at_datasportsgroup.com
  • Phone - 1 (704) 964-6859
  • Address - 2600 Kinmere Dr
  • City Gastonia
  • State - North Carolina
  • PIN 28056
  • Country - USA
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