3 Solid Marketing Ideas For Recruitment Firms

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3 Solid Marketing Ideas For Recruitment Firms

• How do I find more clients? is a question
  frequently asked by staffing agencies and
  recruitment firms who are always looking to
  differentiate themselves from the steep
  mountain of competitors. I understand that
  marketing your agency in an industry as crowded
  as recruitment can be challenging.
• Professional recruiters know that working hard
  will only get you so far and committing
  yourself to content marketing will give you a leg
  up over some of your competitors but wont
  necessarily make you stand out if youre using
  the same tactics as everyone else. So, heres a
  few ideas for recruitment marketing that can help
  your agency get an edge over competitors-
• Next-Level Content Marketing
• Blog posts that barely scratch the surface of any
  issue- like 10 Buzzwords You Should Delete From
  Your LinkedIn Profile or Dont Overlook the
  Importance of Soft Skills are redundant. They
  have no value to the
• readers. Even if they agree with the assertion,
  there are already thousands of similar 300-word
  posts on the topic. So, there is simply no point
  in re-hashing the subject.
• Instead, create content that is so good that
  there is simply no way it will not be widely
  shared amongst your target audience. This type of
  next-level content requires thorough research and
  expertise on industry topics that come from a
  point of view that is your own and not available
  anywhere else.
• Reddit Ads
• The most popular ad markets like Google Adwords
  and LinkedIn are incredibly oversaturated so much
  so that most of your recruitment marketing ideas
  will be expensive to execute on these platforms
  and tough to justify on a small budget. Heres
  where you can still find cheap advertising for
  your recruitment firm- Reddit. There are tens and
  thousands of daily users on many subreddits who
  accept ads at reasonable prices.

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If you want to know more about
advertising on Reddit, here's where
you should go https//www.redditinc.com/
advertising While creating your ad just
make sure you target specific subreddits
where you know the people youre looking for are
hanging out. 3. Free Online Software The best
way to attract new clients to your
recruitment marketing agency is to create a
free online tool or software that offers them
immense value upfront. An example of this would
be Hubspots free Website Grader tool
(https//website.grader.com/) that scores your
business website on a number of parameters- SEO,
Speed, Mobile Readiness, Security etc. The
advantage of creating free online tools for users
like the one discussed here is twofold- a) you
get hordes of email addresses from potential
clients you can start an email campaign
with to win them over as your customers,
and, b) by offering them immense value at the
very beginning of the sales cycle, the odds of
them choosing you for their recruitment marketing
services will dramatically increase down the
road. All these steps can be a little tricky to
pull off at first, but if done well, you will
reap huge benefits in the form of endless leads
pouring into your business.