What Is a Landing Page?

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What Is a Landing Page?
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• Today, businesses use various techniques to
  convert their online traffic into customers.
  These methods can be quite time-consuming and
  dont even guarantee success all the time.
  However, that is certainly not true for landing
  pages. The more landing pages you have on your
  website, the more likely you are to generate
  leads and conversions. After all, research has
  shown that companies that increased their total
  number of landing pages from 10 to 15, benefited
  from a 55 increase in their leads!

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• But what is a landing page and why is it so good
  at converting traffic? Lets explore!
• What Is a Landing Page?
• A landing page is a crucial standalone webpage
  that is created with the sole purpose of
  converting traffic into customers via an
  advertising or marketing campaign.
• A landing page is essentially the page on your
  website where the act of conversions, such as a
  sign up, purchase, or registration, takes place.
  Its where your website visitors land after
  clicking on a link that you provide in your
  emails and ads on search engines, social media
  platforms, and other similar places on the web.

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Unlike regular webpages, which usually have
multifaceted purposes, a landing page is designed
with a sole goal, i.e., to convert your existing
traffic into customers. This goal is achieved via
a single, clear, and attractive call to action
(CTA). This singular focus makes landing pages an
incredible option for boosting conversion rates.
Furthermore, these pages dont typically offer
any website navigation, which also works to keep
the focus of your visitor on your marketing
campaign.
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• Types of Landing Pages
• Typically, there are two types of landing pages
  lead generation and clickthrough landing pages.
  Lead generation pages have a form that collects
  valuable lead data, such as names and e-mail
  addresses. These pages are used by B2B marketers
  to build a list of prospective clients. They
  offer free e-books or webinars in exchange for
  your contact information. E-commerce brands use
  this type of page to offer special deals or free
  shipping.
• Click through pages are used by SaaS
  (software-as-a-service) and e-commerce marketers.
  These pages are aimed at generating sales or
  subscriptions. They have a clear CTA that directs
  visitors to the checkout flow.

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• Why Should You Use a Landing Page?
• Now that you have the answer to your question,
  what is a landing page? you must be wondering
  why you should invest your time in a landing
  page. The premise of a well-crafted landing page
  is such that it compels a visitor to take action.
  
• Landing pages are unlike regular website pages
  that have too many distracting elements and are
  designed to encourage your visitors to explore
  your site. A landing page is sharply-focused on
  one goal and has only one link that will convert
  your visitors into customers. It comes with zero
  distractions that can take the visitor away from
  the CTA. All it has is a super slick ad that is
  promoting a single offer. With this page, you do
  everything you possibly can to turn your traffic
  into customers.

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Its so much better than running a time-consuming
email campaign or an expensive ad campaign to
convert leads. Similarly, SEO also takes quite a
long time and is primarily aimed at generating
traffic. With landing pages, you can convert your
existing traffic while using minimal resources,
such as time and money. You can use your
previously established ways to generate traffic,
such as paid search, SEO, paid social media, and
e-mail campaigns, and direct that traffic to your
landing pages. If you dont have the time or
resources to develop high-quality landing pages
for your website, dont worry. You can trust
Marketing Tiki to do the heavy lifting for you!
We can design conversion-boosting landing pages
for all of your marketing campaigns. Reach out to
us for a free consultation today!
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THANK YOU
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