SEO Trends By INFOCRATS Web Solutions

1
4 SEO Trends for 2022/2023
Lets Explore!
2
Trends youll want to note for your strategy
In this Presentation

1. Building a first-party data hub with SEO traffic
2. Improving page speed
3. Refreshing existing content
4. Optimizing for different search mediums

3
(No Transcript)
4
Passage Indexing
Have you heard about the latest announcement
from Google about a new algorithm called Passage
Indexing? So, if you are someone who regrets
writing long-form content that fails to drive
traction, Passage Indexing may be a game-changer
for you. According to Google, it will now use
the natural language processing feature while
indexing web pages and try to understand the
meaning of each passage within the page.
5
The Highest Ranking Will No Longer Imply The
Highest Benefits
Being at the top of the search results no longer
has a substantial association with higher
website visits. The SERPs (search engine results
pages) are cluttered with advertisements,
inquiry areas, and snippets. Even if a webpage is
ranked first, it may be hidden beneath these
factors. Instead of stressing about this top
rank by increasing website traffic, we recommend
focusing on a different metric your
click-through rate (CTR).
6
Featured Snippets Significance
Featured snippets were created with mobile
optimization in mind. This has proven to be
beneficial, since featured snippets now cover
50 of a smartphone screen. Feature snippets
have always been a game-changer. Because feature
snippets show twice in the first SERP, this is
the case. But it wasnt long before people
mistook featured snippets for advertisements,
and many of them avoided clicking on them.
7
The Rise of Predictive Search
Many people link predictive search to Googles
autofill feature. Predictive search, on the
other hand, is now much more closely associated
with Google Discovery, a feed whose purpose is
to provide videos and articles to mobile users.
Google Discovery, although being a relatively
young service, has grown in popularity, with
over 800 million users to date.
8
CONCLUSION

• These are the SEO trends for 2022. Implement
  these SEO strategies on your website and stay
  ahead of your competitors. Which of these
  strategies do you think will be the most
  important in 2022?
• If you arent sure where to start, Infocrats is
  here to help. We have a team of over 50 SEO
  experts that can help you optimize your site to
  rank better in search results.
• With over 17 years of experience, you can feel
  confident that our award-winning team of SEO
  experts can help you drive success with your SEO.
• Website www.infocratsweb.com
  seo_at_infocratsweb.com