Digital Marketing Trends 2019

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Digital Marketing Trends 2019
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Digital marketing is undoubtedly the major growth
sector in an industry struggling with recession
and regular updates from digital platforms.
Traditional marketing techniques like print
advertisements and direct mail have all suffered,
but there are digital alternatives which are more
prevalent, such as digital billboards and
transport advertisements, and advertisements in
digital print media and mobile applications for
traditional publications. Prime Kreation is
coined from Sales Marketing with Information
Technology" which aptly defines Digital Marketing
era. Prime Kreation set up in 2013 with an
ideology to make digital marketing more popular
in Himachal Pradesh. We have a team of
professional employees from Marketing I.T.
background with a cumulative experience of over
15 years. Prime Kreation currently has an office
in Solan and employs 15 full-time resources,
besides 10 virtual resources. We had done a
literature review covering various research
reports and research papers that was carried out
between duration of 2001 to 2017. Till date
whatever research was done in digital marketing
is limited to only a few particular areas, such
as digital marketing awareness, Web Development
and acceptance in the market.
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But no study has been conducted on digital
marketing preference, attitude, and perception.
So, in order to full fill this gap we had
undertaken research on awareness, perception and
comparative position of digital marking with
traditional marketing. Himachal is more dependent
on Agriculture tourism sector. We have surveyed
100 industrialists, Agriculturists, and other
Showroom of the area of Himachal. Among them,
most of the industrialist are doing Email
Marketing and Google Adwords but no one working
on organic Digital Marketing and even they have a
negative perception for SEO as they need instant
results and Agriculturist didnt have an idea
about this Digital Marketing. Primary objectives
behind the studies are to know perception level,
the awareness level of digital marketing and
maximum digital activities are done by the
industrialist. Main objectives behind doing
digital marketing are for creating
social/business network drive sales, to increase
visibility brand awareness, and engaging
customer. Drive sales are the only objective for
doing business activities. Industrialists are
more conscious about their market reputation, so
they are creating their social/ business network
using digital marketing.
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Mean score analysis reveals that the maximum of
the respondents agreed on the matter that the
reach of digital marketing at a large scale. Most
of the industrialists are keener on Social Media
activities of Facebook. Through the study, we
came to know that Digital marketing is an
emerging area especially in these days of instant
results. According to the result revealed from
the study, we can say that most of the
respondents are accepting the new way of doing
the marketing as compared to the traditional
marketing. From all of the respondents, most of
the tourism sector people are aware of the
digital marketing services and most popular
services they use are Google Adwords and Facebook
Marketing to generate instant leads. Most of the
respondents said that digital marketing is costly
but more flexible. Industrialist spent only 10
percentages for their digital marketing services
management from overall yearly expense at the end
of the research we found that still,
approximately 30 percentage industrialists will
like to switch over from traditional marketing to
digital marketing.
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• Digital Marketing Trends for 2019.
• Few months left for the Year 2018. We must use
  this time to examine and rethink marketing
  strategy for the next year 2019. Lets start
  analyzing what will be in a box of Digital
  marketing for the Year 2019.
• Content ImprovementsMain Pillar of digital
  marketing is Content and now its about content
  clusters. Content clusters will be most important
  in 2019. That is a group of stories/details/
  information related to products/services or
  topics you are writing about. Content in clusters
  for same topic signal to search engines that you
  are an expert within the category, as such you
  are more likely to have the top spot.
• 2) Snack AdsSnack ads are short videos of 10
  seconds long. As we know that nowadays there is a
  lot of video content on the internet. So its
  better to work on short videos with the
  message/advertisement.

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The audience loses interest in a Long video of 60
seconds or more. Expect to see shorter ads being
used more by brands in the near future, to try
keeping their audience engaged. Snack ads are
recently seen most on apps like Hot star with
small ads 3) ChatboxesChatbots are on the
rise, taking over customer service for many
brands. As per predictions 85 of customer
interactions are predicted to be dealt with by
chatbots by the year 2020. As we cant expect
when the customer will reach you in 24 Hours so
there must be someone to respond to customers, so
is the requirement of Chatbots for a 24/7
response between your audience and the firm. The
customer is satisfied when he is responded as per
his satisfaction as he always has many questions
before buying/availing your services. We know
Facebook messenger has a Click through Rate (CTR)
of more than 80 and you can customize automated
responses in it. This has huge market
potential.Lets find a chatbot and start using
it. NOW!
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4) Social MediaSocial Media isnt a new trend
but it is extending day by day and the maximum of
the population nowadays is linked through the
Social media channel. So this is the best and
important in digital advertising. Brands are
adopting a more result-oriented approach these
days. They are developing long-term relationships
with customers as these long-term relationships
allow for the two parties to grow together and
produce more organic endorsements. Its easy to
reach customers through social media again and
again once you have connected. 5)
TransparencyFor years marketing has had a
negative stigma around it, marketers and sales
representatives are perceived as self-serving and
deceitful due to their unethical
sales/advertising techniques. So now we need to
adopt the approach of pure transparency,
admitting where there are faults or areas the
product/brand doesnt cover, as well as
addressing negative feedback directly. There
should be the scope of open two-way communication
channels with their consumers to help form better
relationships and build trust.
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6) Mobile MarketingAs we know more 90 of
people worldwide use mobile and users spend an
average of 2.9 hours on mobile daily compared to
2.2 hours on the desktop. By 2019 79 of
advertising spend will be on mobile advertising
and 80 of social media time is spent on
mobile. And 88 of users who search for a local
business on the mobile visit it within 24 hours
and 89 of mobile usage is spent on apps. Most of
the people use mobile and have access to the
internet almost anywhere they go. Thus, the
importance of mobile marketing is evident and
brands are putting more emphasis on their mobile
marketing campaigns and thats why you should be
adopting a mobile marketing strategy for your
brand too. Now, lets have a look at what are
the digital marketing trends for 2020?One of the
most asked questions in the Digital Marketing
industry is about Trends that What are the
latest Trends?And companies always try to be on
top by adopting the newest and latest innovations
in the digital marketing industry and these
innovations/changes in marketing strategies make
a direct impact on marketing campaigns. We are
just coming to the end of the year 2018, but
there are trends that are catching everyones
attention and slated to grow over the next
several years.
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• Customer-Centric MarketingPersonalizing
  marketing is not new to brands, but as we know
  data plays the main role nowadays, customizing
  your message has become even more targeted.
  Marketers have always wanted to know what their
  customers are thinking and accordingly they make
  strategies, But, now the industry has the
  ability to embrace a customer-centric mindset
  because we have the data to analyze and to
  support it. Previously, it was a guessing game,
  but with this information, we can truly deliver
  what the buyer wants.
• 2. Google AdWords-Google AdWords the most
  trusted player for years for paid marketing and
  generating business but, just like everything
  else, it continues to evolve. Gone are the days
  when simple PPC campaigns are made to bring
  traffic and generically produced keywords.
  Googles latest technology and updates revolve
  around customer-centric marketing.
• 3. Voice Search Marketing-Recently it is
  predicted that by 2019, 67 million voice devices
  will be homes and offices across the United
  States alone. While many consumers are using this
  technology to search on Google, sending voice
  messages on Whatsapp, making shopping lists and
  listen to the latest music, a major shift is
  quickly happening towards the way advertising is
  conducted.

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As assumed Brands have already started
understanding that these devices present a unique
opportunity to make ordering easier, and by
formulating campaigns using past purchase
information, shoppers can buy a product simply by
using their voice. Question is does this
technology will come to India by next year or
will it be popular in the United States
only? Yes, India will also on the top of the
voice marketing strategy and we need to look at
how this technology can be implemented at the
earliest. We can guess that it may take a little
bit of time before buyers are comfortable
ordering a product verbally by size and name,
instead of visually from a logo and
packaging. Thus, the future of marketing is
looking to become a more responsive, authentic,
and analytical as we embrace new media,
platforms, and opportunities. But, the primary
goal is to choose the best option for our clients
as we guide them through the changes in the years
to come. Article Resource - https//www.primekrea
tion.com/blogs/digital-marketing-trends-2019