How Inclusive Language Improves Corporate Communications

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How Inclusive Language Improves Corporate
Communications

• https//goodmanlantern.com/

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When it comes to inclusivity, every action
counts. Diversity and equality should not be
recognised or celebrated on specific days of the
year. Instead, it should be prioritised and
acknowledged in everything we do every
day.  Words have the power to shape beliefs,
values, and actions. They can act as the tools
that sculpt the very foundations communities
build from. Written content, therefore, needs to
be created with inclusivity in mind to ensure no
further barriers are erected. Rather, written
content needs to face the barrier and break
it.  We should carefully select every paragraph,
phrase, and word with inclusivity to truly embody
the promise of diversity. It means considering
the needs of people with different disabilities,
backgrounds, and experiences. Inclusive writing
means creating content that everyone can enjoy,
relate to, and benefit from. By taking these
steps, you can ensure that your content is truly
inclusive and thats something everyone can
celebrate.
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What Does Inclusive Language Entail? 

• Inclusive language refers to the words and
  phrases you use that avoid biases, derogatory
  slang, and expressions that could discriminate
  against groups of people based on gender, race,
  socioeconomic status, and ability. 

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By using inclusive language, we can create a more
equitable and just world for everyone. When we
use language inclusive of all groups of people,
we send a powerful message that everyone is
welcome and valued.  Inclusive language also
helps build community and understanding among
diverse people. What Does Inclusive Language
Entail?  Inclusive language refers to the words
and phrases you use that avoid biases, derogatory
slang, and expressions that could discriminate
against groups of people based on gender, race,
socioeconomic status, and ability.  By using
inclusive language, we can create a more
equitable and just world for everyone. When we
use language inclusive of all groups of people,
we send a powerful message that everyone is
welcome and valued.  Inclusive language also
helps build community and understanding among
diverse people.
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Why Write for Inclusivity?

• According to a  study done by global
  management consulting firm, McKinsey Company,
  Companies in the top quartile for racial and
  ethnic diversity are 35 percent more likely to
  have financial returns above their respective
  national industry medians. Furthermore, Those
  in the top quartile for gender diversity are 15
  percent more likely to have financial returns
  above their respective national industry
  medians. 
• Its evident that organisations that value
  diversity realise not only moral but also
  monetary benefits.
• From a business standpoint, it simply makes
  sense to create an inclusive environment. By
  doing so, you grow your audience because more
  people have access to your products and feel
  welcomed by your brand, and you lose fewer people
  to competitors who do a better job of showing
  they care. Valuing diversity is not just the
  right thing to do morally, but its also good for
  business. 

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Inclusive Environment

• Creating an inclusive environment helps
  businesses retain customers. Thats because
  people are less likely to switch to a competitor
  if they feel valued and included. In todays
  increasingly diverse and competitive marketplace,
  businesses that create an inclusive environment
  will be the ones that succeed.
• But inclusivity, diversity, and equality
  uplift society holistically, not just in the
  business world. This starts with ensuring
  everyone has an equal opportunity to participate
  and succeed. It means being honest about
  marginalised groups challenges and taking active
  steps to address them. It means promoting
  diversity in all aspects of life, from the
  workplace to the classroom to social
  interactions. And it means recognising and
  challenging microaggressions the subtle
  everyday forms of discrimination that can add up
  to create a feeling of exclusion. 

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• By taking these steps, we can create a more
  inclusive world for everyone.

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How to Use Inclusive Language and Write for
Inclusivity

• 1. Avoid Jargon
• In todays increasingly connected world, its
  more important than ever to be aware of the
  potential for cultural misunderstandings. Whether
  working with colleagues in other countries or
  interacting with customers from different
  cultures, its important to be aware of the
  potential for linguistic and cultural barriers. 
• For example, common expressions in one
  country may be offensive in another. Even simple
  gestures can have different meanings in different
  cultures. To avoid misunderstandings, take the
  time to learn about the cultures of your global
  colleagues and customers.
• Good, inclusive writing is clear, concise, and
  easy to understand. It uses short, simple words
  and sentences and eliminates jargon. When writing
  for a general audience, use plain language to
  clarify your message. Avoid long, complicated
  words and sentence constructions. Use active
  voice and specific, concrete words. Plain
  language is direct and makes the text easy to
  read and understand. 

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• 2. Consider Your Pronoun Choices When
  Focusing on Inclusive Language
• The use of gender-neutral pronouns is a
  growing trend and one that is gaining increasing
  acceptance in both written and spoken language.
  When relevant, using they as a singular pronoun
  can help to avoid making assumptions about
  someones gender and make content relatable to a
  broader audience.
• 3. Rethink Your Ideal Reader Persona
• When developing your buyer personas, take the
  path less travelled. Ditch following only the
  traditional criteria, like demographics. Start
  tapping into the nature of your ideal customer
  instead. Consider their emotional responses,
  their background, past experiences, and hobbies.
  By taking the time to understand your customer on
  a deeper level, youll be able to develop more
  targeted and effective marketing campaigns that
  resonate with them personally. Additionally,
  youll be better equipped to anticipate their
  needs and address any pain points they may have.
  As a result, youll be able to build stronger
  relationships with your customers and turn them
  into lifelong fans of your brand.

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• 4. Be Mindful of Your Unconscious Bias
• We all have biases that we are not even aware
  of. If left unchecked, unconscious bias can lead
  to discrimination, even in written content. The
  first step in mitigating the effects of
  unconscious bias is to simply be aware of its
  existence. Once we are conscious of our own
  biases, we can begin to take steps to reduce
  their impact. 
• Go through your copy and read it from a
  different perspective. If you pick up that some
  of your writing could be interpreted as biased,
  change it. 
• 5. Double-Check for Problematic Words or
  Language
• Despite our best efforts, it can be difficult
  to avoid using discriminatory language. Even
  common terms people commonly use and widely
  accept originated from discriminatory or racist
  terms. Always double-check your content before
  sending it off to be published to ensure it
  contains only that which is inclusive. 

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• Crafting content that incorporates inclusive
  language holds myriad benefits. From uplifting
  businesses and creating sustainable, diverse
  communities to cultivating a better world,
  inclusivity is inclined to reap positive
  outcomes. Get in touch with Goodman Lantern to
  ensure all your content contributes to a diverse
  and inclusive world. 

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THANKYOU!

• Goodman Lantern

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