How Technology will influence Digital Marketing

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How Technology will Influence Digital Marketing
Technology and Digital Marketing As the name
suggests, digital marketing is all about
marketing on digital platforms. Since there
would be no digital world without technology,
digital marketing and technology are closely
related. Digital marketing evolves with the
evolution of technology. We know how the digital
world is changing with speed. To keep up with
this speed of technology, digital marketing also
has to change. With such changes in the market,
we also see that these changes bring variety too.
For example, earlier we only had a marketing
agency, now we have many different kinds like a
social media marketing agency, performance
marketing agency, mobile marketing agency, etc.
All these agencies serve a great purpose
according to the demands of the
market. Technology has evolved marketing by
making marketing campaigns very personalized. Now
we have systems that are more integrated and
targeted. It is not only that the equation
between brands and the public has changed.
Technology has also changed how companies are now
being built and work. Now that we have
discussed the relationship between technology and
marketing, let us have a look at what are these
marketing technologies exactly, and how they are
changing. Marketing technologies can be divided
into two categories broadly, marketing
communication and marketing operations. Marketin
g communication technologies help marketers to
create, deliver, and asses messages that reach
target customers. These technologies include
email, SMS, social media, web publishing, and
advertising. Marketing operations technologies
help organizations to track customer interactions
with their brands, products, and services. These
technologies include web analytics, customer
relationship management software (CRM), call
center software, and performance measurement
systems. Development in marketing communication
technologies As for the development in marketing
communication technologies, chatbots are now a
thing. Now companies use an automatic chatbot to
provide services to their customers. Some
examples of such technologies are Siri and Google
Assistance. Now we can see that as social media
and advertising are rapidly evolving, video
marketing works much more effectively than
traditional marketing. Therefore, all the
marketing technologies are now more
video-focused and creating content accordingly.
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• Development in marketing operations technologies
• Digital marketing is known for its various
  strategies, such as Search Engine Optimization,
  Social Media Marketing, Affiliate Marketing,
  Content Marketing, etc.
• These strategies, when applied properly, work
  wonders for the companies and help them grow
  tremendously.
• There is always so much going on in digital
  marketing and it is always undergoing some
  changes. For example, Google keeps getting
  smarter and doesn't let you just stuff your SEO
  with a keyword again and again.
• Staying visible on search engine result pages is
  the aim of Search engine optimization (SEO). We
  can see that Googles algorithms are constantly
  evolving. Keeping up with these changes is hard
  and adapting your SEO to these changes and
  keeping up with the competition is the real
  challenge.
• The partnership between marketing and technology
• To understand the new technology and how to apply
  it to their brands and products, marketers need
  the assistance of their companies' technology and
  information.
• Now it's not hard for marketers to collect data
  about their clients but the tricky part is to use
  it well.
• NEW TRENDS IN TECHNOLOGY
• The most notable technology trends are Augmented
  reality and virtual reality, especially in
  e-commerce. These AR and VR services make the
  shopping experience more immersive.
• Another trend that is gaining popularity nowadays
  is visual search. Which is, as the name
  suggests, searching on the web using pictures.
  Instead of typing keywords into a search engine
  now people upload a photo and get search results.
• Google lenses have now become an elementary part
  of every smartphone. Therefore just by uploading
  a picture or taking a picture on the spot one can
  search for the exact same results online.
• Now social media acts as a shopping website. When
  we click on certain posts we can see the price
  of the item that is presented in the post and
  then we can complete the purchase on another
  website that we are redirected to.There are
  social media marketing companies who can help
  your brand create these new trends.

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Conclusion Digital marketing evolves with the
evolution of technology. We know how the digital
world is changing with speed. To keep up with
this speed of technology, digital marketing also
has to keep changing, to make marketing more
effective. It is safe to say that social media
will continue to dominate digital marketing
because it does not only raise brand awareness
but also links companies to consumers like never
before.