What is SEO

1
What is SEO
SEO stands for search engine optimization. It
refers to the process of enhancing your website
to raise its visibility when users search for
goods or services associated with your companion
Google, Bing, and other search engines. You are
more likely to attract attention and draw in new
and returning clients to your business, the more
visible your pages are in search results. Based
on an algorithm that considers authority,
relevance to that query, loading speed, and
other factors, they choose the "best" results.
(Google, for instance, uses an algorithm with
over 200 ranking variables.) When people think
about Search engine optimization, it is
typically associated with Google SEO. You may
think of our SEO success factors as stand-ins
for various user experience elements. It's how
search engine bots determine just how well a
website or web page can provide a searcher with
the information they're looking for. Because you
cannot buy higher organic search rankings,
unlike paid search advertisements, SEO
professionals must put in the necessary effort.
2
Types of SEO

• On-Page SEO
• Off-Page SEO
• Technical SEO
• On-Page SEO
• The practice of optimizing web pages to improve a
  website's rank in search results and draw in
  organic visitors is frequently referred to as
  on-site SEO. In addition to publishing
  pertinent, high-quality material, on-page SEO
  also involves optimizing your headlines, HTML
  elements (title, meta, and header), and photos.
• Off-Page SEO

3
Technical SEO
The off-page SEO process involves link building,
social media, and local search engine
optimization. Off-page SEO refers to everything
that doesn't happen on your website directly.
Off-page SEO refers to operations carried out
away from a website to improve its search engine
rankings. Building backlinks, promoting branded
searches, and boosting social media engagement
and shares are typical off-page SEO strategies.
Technical SEO is the process of improving your
website and server so that search engine spiders
can more efficiently scan and index your site
(to help improve organic rankings).