6 B2B Data Enrichment Strategies to Make Your Data More Valuable

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6 B2B data enrichment strategiesto make your
data more valuable
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B2B data enrichment strategy keeps your database
comprehensive, accurate and up to date with most
recent information.

• 33 of customer and prospect data needs constant
  update, because data values change every single
  day.
• Source Experian

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• Which are the top 6 B2B data enrichment
  strategies that keep data truly fresh?

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Top 6 B2B Data Enrichment Strategies

• Drive extensive Research
• Select the right approach
• Operationalize robust ASN (Append, Standardize,
  Normalize)
• Verify strategically
• Implement multi-way validation
• Iterate and restart

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Drive Extensive Research

• Dont rely on conventional data source
• Directories, authorized databases
• Discover unconventional data sources
• Reports and journals, Audio-videos, Financial
  statements
• Conduct in-depth contextual research
• Price, product, events, leads research etc.

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Select the Right Approach

• Segmented enrichment
• Enrich only interest audience data
• Sequential enrichment
• Follow the regular sequence
• Categorical enrichment
• E.g. firmographics enrichment, technographics
  enrichment, geographic enrichment etc.

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Operationalize Robust ASN

• To maximize enrichment efficiency
• Append must be linked to accuracy
• Connect ongoing research with append operations
• Standardize in real-time
• Have different data forms and formats
• Normalize by analyzing statistical metrics
• Have a dashboard for a single view

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Verify Strategically

• Apply the best verification method
• Email, geo-location, social profile verification
  etc.
• Evolve authenticity parameters
• Access the most pertinent data
• Use combo-verification
• Automatic and Manual approaches

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Implement Multi-way Validation

• Use rule-based methods
• Drive human-led final validation
• Eliminate spam traps, malicious data, invalid
  domains, fake entries
• Implement artificial intelligence
• Use Macros and ML-workflows
• Complement human expertise

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Iterate and Restart

• Have an agile enrichment process documented
• Check data quality at the end of
• Each phase
• Every cycle
• Re-enrich to reach zero point for
• Missing values, incomplete, invalid and
  inconsistent data

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• Worlds leading hospitality data aggregator uses
  HabileDatas data enrichment solution to deliver
  100 accurate B2B data

Read the full case study here..
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• Amplify your B2B data using a quality data
  enrichment solution.
• Have accurate, complete, relevant, recent and
  real-time data in your B2B database.

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• Understand and implement by connecting with our
  data enrichment team.

www.habiledata.com info_at_habiledata.com