What is the Secret to a Great Website Design?

1
(No Transcript)
2

• What is the Secret to a Great Website Design?
• Understanding your audience and their
  expectations from the web design is key to a
  great website design. Your team and you may think
  a website design is great, but it could be
  exactly the opposite of what your target audience
  expects. When designing your website, you need to
  have a clear vision that will help align your
  business goals with your target audience.

3

• Here are four secrets to building a great website
  design 
• 1. Survey your audience
• Get a head start on designing a great product.
  Ask your target audience what they want from a
  great user experience. Great questions will help
  you get great feedback.
• Which website layouts are you most fond of?
• What functionality do you want from your website?
• Is there anything about our website distracting
  you or providing no value for you as a user?
• What would you suggest to make our website more
  interesting or better?
• How is our website working?
• You will get more information and feedback from
  the surveyee if you ask more thought-provoking
  questions than just yes or no. Your goal when
  surveying is to get a better idea of your users
  expectations and tap into their psyche. You can
  provide a better experience for your users by
  learning more about how they use your site.
• Prioritize the common issues or feedback that you
  need to fix, and then do the same for any
  features or functionalities your users request
  based on available resources.

4

• 2. Place your focus on appearance and time.
• Your websites appearance goes beyond a simple
  layout. Website design includes all the
  following
• Fonts Choose a font that is easy to read. Fonts
  that are too difficult or overwhelming to read
  can distract from the information or content on
  the page. You should also consider the size and
  spacing of your fonts.
• Images Use images that are relevant to the
  content surrounding them. Avoid stock images
  whenever possible.
• Colors Be sure that your websites colors are a
  reflection of your brand. Use them with care. Too
  many colors can distract or overwhelm users.
• Navigation Make sure all navigation is organized
  in a logical way. Your navigation should be
  consistent throughout the website. It should also
  be easily accessible for users at all times.
• All of these elements should be incorporated
  together to ensure your website layout and design
  reflect your brands voice and presentation.
  Inconsistencies between your brand and your
  website design can lead to confusion and
  decreased engagement, ultimately leading to lower
  conversions.

5

• 3. Give your audience the content they want.
• Right now, content marketing is hot, and the
  reason for that is obvious. Its clear that 88
  of marketers use a content marketing strategy,
  and 73 of major companies hire someone
  specifically for content. This means that content
  development should be a big effort for your
  brand.
• You should not create content just for the sake
  of it. Your audience will digest your content in
  a certain way. Its important to engage them in
  the most effective way. While some audiences
  prefer video, others might prefer how-to guides
  and downloadable PDF articles. You should conduct
  thorough research about your audience and
  competitors.
• When creating content or designing a new one,
  consider how your audience will read it. This
  could make the difference between a brand legacy
  that is highly engaging and one that is easily
  forgotten.

6

• 4. Make sure the website Is functional.
• When designing a website, it is important to
  consider the functionality of your site. Why? It
  must work and adhere to web design best
  practices. No one will want to use it. Consider
  the load times of your website as well as
  responsive and mobile usability. These are
  ranking factors in Googles search results.
• Its important to make sure your website works on
  all devices, with 75 of internet usage expected
  to be mobile by 2017. You should also ensure that
  multimedia such as images and videos render
  correctly and appear as they should.

7

• Conclusion
• Understanding your target audiences needs and
  goals is key to creating a website that works.
  You will have higher engagement and conversion
  rates if you provide an experience that addresses
  both these needs. Digital is no exception. Any
  marketing strategy must be focused on the
  audience. Your website is the center of your
  digital marketing strategy. As such, its
  important that your visitors have a consistent,
  easy-to-use web experience that exceeds or meets
  their expectations.
• Build a robust website with TFTs Custom Web
  Application Development Services
• TFT offers a range of Web Design and Development
  Services for small businesses to big corporate
  houses. Our Web Application Development Services
  are leveraged by our diverse and experienced team
  of website developers and UX/UI designers to
  ensure your website is top-notch and
  user-centric. 

8
THANK YOU
Contact US info_at_tftus.com
Visit Us https//www.tftus.com/