Affiliate Marketing Network India (1)

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BEST MARKETING TECHNIQUES

• USED BY TOP BRANDS
• www.refpaymedia.com

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Marketing
what exactly is
There are many definitions that define
marketing, but to understand it in clear words,
marketing is power engine of sales. It boost
sales by applying methods that results in brand
building, lead generation and sales. Such
techniques will be further explained in upcoming
slides.
Refpay Media
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AMBUSH MARKETING

• Ambush marketing is a strategy that involves a
  brand team trying to associate their products or
  services with a big event that already has
  official companies-sponsors. Though Ambush
  Marketing is generally associated with offline
  marketing but in recent times we have seen it
  being used in social media platforms to convey
  the idea.
• Best example to understand this is Bollywood
  actor Hrithik Roshan in film city event where
  Burger King pulls up their banner behind him in
  an event sponsored by other brands.
• IPL is one of the best medium used to perform
  ambush marketing, where many brands take
  advantage of cricket craze.
• Pepsi and Coka Cola the arch rivals use cricket,
  football and other sports event to perform their
  ambush marketing.

www.refpaymedia.com
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Moment Marketing
Moment marketing involves a brand using a timely
event for real-time and relevant customer
interactions. Moment marketing uses more offline
experiences, particularly of a TV show or
events, to trigger the audiences emotions to
drive interaction. When power went off in
superbowl game event, Oreo used moment marketing
strategy by posting witty tweet on twitter. When
cricketer Yuvraj Singh retired, Pulse gave an
unique send off on twitter. Amul is known for
using moment marketing through their cartoons
which covers recent events.
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CONTENT MARKETING
The objective is to instruct, engage and rouse
individuals to acquire their trust and construct
brand mindfulness.
Blog posting is most popular method used as
content marketing, where brands use blogs for
brand awareness. Creating videos that catches
attention and give something for audience
meanwhile
www.refpaymedia.com
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THANKS FOR YOUR TIME
www.refpaymedia.com