HealthifyMe Business and Revenue Model Explained

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HealthifyMe A Quick Introduction HealthifyMe
was founded in 2012 by Tushar Vashisht, Matthew
Cherian, and Sachin Shena. Initially incubated by
Microsoft Accelerator, the company provides
measurable results for dietary habits, fitness,
and weight, and is working with leading companies
and healthcare partners in India.  The
HealthifyMe app allows users to track diet and
exercise regimens, get expert advice, and connect
with other fitness enthusiasts to lead a healthy
lifestyle. HealthifyMe plans offer a range of
premium options to help customers and fitness
enthusiasts achieve their goals. HealthifyMes
vision is to build the worlds largest online
health and fitness service. They want to interact
with nutritionists and other AI-powered health
professionals to help millions of consumers
achieve their goals.
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The Business Model Of HealthifyMe. Ria AI first
started interacting with HealthifyMe users in
October 2017, launching the service to some paid
subscribers as a pilot project. The service is
now available to all paying users with over 1
million HealthifyMe users. However, the company
declined to invest in the bot or disclose the
companys paid subscriber base. HealthifyMe
subscription plans range from 999 to 1699 rupees
per month, as discussed earlier, depending on the
features selected. HealthifyMe has both B2C and
B2B2C business models. Almost 80 of the
companys revenue comes from the B2C model, but
HealthifyMe also has a B2B2C model.
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• In a B2B2C model, HealthifyMe distributes its
  services through businesses and healthcare
  organizations.
• HealthifyMes revenue peaked at 100 Crore and
  the apps active users are reported to have
  doubled to 16 million.
• As of July 22, 2021, the app has approximately 25
  million users. Health and fitness app HealthifyMe
  tripled revenue to exceed Rs 100 million, driven
  by the widespread adoption of AI-enabled smart
  plans and international expansion.

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HealthifyMe Pricing Structure The Current
HealthifyMe subscription plans range from  999
rupees to 1699 rupees per month. Depending on
what you choose, you get the number of trainers
you need, and the HealthifyMe Premier plan
includes targeted programs like weight loss,
muscle gain, and diabetes prevention. HealthifyMe
Smart Plan Rs. 999 includes a personalized diet
plan, unlimited food recommendations, access to
Ria (personal assistant with artificial
intelligence), daily and weekly customer reports. 
Canceling HealthifyMe membership is also easy as
the user simply selects the HealthifyMe weight
loss plan subscription they want to cancel and
then clicks Cancel Subscription.
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Their Other Plans Include

• Smart Plan
• Cost INR 999What Do You Get Personalized Diet
  Plan, track calories, nutrient tracking and
  insights, Healthy Recipes, Daily and Weekly
  Reports, RIA.
• Coach Plan 1
• Cost INR 1299What Do You Get All Smart Plan
  Features 2 Consultation Calls per month and
  Unlimited chat with coach
• Coach Plan 2
• Cost INR 1699What Do You Get All Coach 1 Plan
  Features Dedicated Diet Coach, Dedicated
  Fitness Coach, Personalized Fitness Plan.

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• How Can You Build An App Like HealthifyMe?
•    Step 1 Identify The Need Of Your Product.
• Verification proves that your app is in demand by
  your target audience.
• You can use the Google Keyword Planner tool to
  validate your ideas by finding out how many
  people are searching for what you are trying to
  do. You can also create a landing page to
  publicize your app idea and email users.
•    Step 2 Pick out The Flow With Features
• Validating an idea for an app means that people
  have something they want to use. The
  documentation then details the product. If you
  want to go one step further, use a wireframing
  tool.

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•    Step 3 Get Rid Of The Unwanted Features
• Use the flow and feature documentation you
  created to see what features you can remove. It
  only provides the core value of your apps ideas.
• Do not build features in the first version that
  are nice to have and can always be added later
  as an update. This will help keep the initial
  costs of development down and also help you get
  to market quicker.
•     Step 4 Get The Design Process Flowing
• I have heard many entrepreneurs saying they want
  a very basic design and want to focus on just
  developing an app. They are so wrong! Design is
  not just about how your app looks, but its about
  how a user will experience the app.

•  Step 5 Hire An Experienced Development Company
• When hiring a developer, go online to see the
  developers credibility and the app youre
  building. If you really like the apps they make
  from their portfolio, they may be the best fit
  for your product. 

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•    Step 6 Get Your Developer Accounts Ready
• To launch your app on the platform, you need to
  register a developer account in each app store.
  You can choose to register as an individual or as
  a company if you have already established one.
•     Step 7 Integrate Analytics
• Analytics helps you track mobile app downloads,
  user engagement, and retention. Use tools such as
  Flurry, which is available for free, and local
  and paid versions of Localytics.
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•     Step 8 Get Feedbacks Improvise
• When the app is published on the App Store,
  initial usage and behavioral data from customers
  will provide insights on how to improve and
  extend the app. Improvements and changes should
  constantly be made, so pay attention to your
  feedback and continue building.

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•  Step 9 Evaluate And Update Your MVP
• After creating the MVP version of your app with
  limited functionality and only core products.
  Next, you will need to evaluate your MVP and
  introduce the remaining features that were
  omitted in the original release. Analysis and
  feedback will tell you if the feature is still
  relevant.
• These steps are not sacred, but based on my
  experience, they are guidelines on how to build a
  health and fitness app in the most effective way.
  When youre ready to get started, you also need
  to know that creating a mobile app is the easiest
  part. Customer acquisition is what you should put
  your main focus on.