Four steps to build brand equity. - PowerPoint PPT Presentation

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Four steps to build brand equity.

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Brand equity is the level of credibility a brand has in the minds of its audience. The higher your company’s brand equity, the higher its value in customers’ eyes. – PowerPoint PPT presentation

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Title: Four steps to build brand equity.


1
Four Steps To Build Brand  Equity.
2
Brand equity is the level of credibility a brand
has in the minds of its audience. The higher your
companys brand equity, the higher its value in
customers eyes. This isnt just some ethereal,
nice-sounding notion that doesnt have anything
to do with the dollars and sense of business
customers are more loyal to brands with higher
brand equity.
3
Let's break brand equity down further. Brand
equity is made up of two components
Brand Equity
Brand Awareness
Brand Experience
Can your brand be easily identified by your
audience? 
What have been your target audiences experiences
with your brand?
4
04 Steps To Building Brand Equity
5
Step 1 Build identity and awareness
Make sure that your customers recognize your
brand and see it in the way you intend.
Step 2 Create meaning
The company can develop a greater brand meaning
through word of mouth, positive direct customer
experience, and targeted marketing.
6
Step 3 Earn loyalty
Customers constantly make judgments about your
brands quality, credibility, relevance, and
superiority to your competitors.
Step 4 Maintain Relationships
Once you build a deeper bond with your customers,
they will continue purchasing from, and forming
an attachment to, your brand.
7
Building brand equity isnt easy and it never
takes a day off.
Let us help. Level up your brand equity with Levo
build a brand you can be proud of your
customers will be proud to support.
8
Lets Connect.
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