Digital Marketing Trends

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Introduction

• With evolving technologies, algorithm updates,
  and tools, keeping up with current digital
  marketing trends can be overwhelming.
• Here are some digital marketing trends we should
  keep an eye on.

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1. Voice Search

• Voice search is when you search for something
  with your voice instead of typing it.
• Each tech company has developed its own voice
  search platforms and devices. For ex. Siri,
  Google, Alexa, Cortana.

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• Tips to organize content for SERPs(Search Engine
  Result Page) using Voice Search SEO
• Create content to answer specific questions
• Organize your content in a question-and-answer
  format
• Make sure to create high-quality content

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2. More Video Content

• Video Marketing is using videos to promote and
  market your product or service, increase
  engagement on your digital and social channels.
• Social media platforms including Snapchat,
  Facebook, Instagram, and YouTube allow you to
  post stories and videos.

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• Just like technology has made it easy for
  businesses to record video, it has also made it
  incredibly convenient for people to watch video
  content.
• Tips to optimize video content
• Decide the purpose of video
• Make video title, description appealing
• Dont forget about quality
• Add Call to Action button

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3. Chatbot

• A chatbot is software that simulates human-like
  conversations with users via text messages on
  chat.
• As consumers move away from traditional forms of
  communication, many experts expect chat-based
  communication methods to rise.

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• Three key components for Chatbot strategy
• Understand the context of every conversation to
  make it effective.
• Personalize every conversation to make customers
  feel connected to your business.
• Leverage the concept of chatbot marketing by
  engaging with customers in real-time either with
  a human or a bot.

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4. Influencer Marketing

• Influencer marketing /branded content or working
  with creators, is a way to expand the reach of
  your brand on Digital Platforms.
• Influencer is someone who influence through
  Digital Platforms.

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• Types of Influencers
• Nano Influencers, Micro Influencers, Macro
  Influencers, Mega Influencers
• Influencer Marketing Strategy
• Determine your goal
• Identify your audience
• Identify platforms
• Find influencers
• Create and share content
• Analysis of result

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