On Page SEO

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on page SEO

• Tips for

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• Lets start with a few SEO best practices
  everyone should have in the bag. These wont
  directly improve rankings, but theyre important
  in setting yourself up to rank higher in Google.

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Points to be considered

• Title
• Meta Description
• URL Optimization
• Anchor Tag Optimization
• Image Optimization
• Header Tag Optimization
• Robots.tag
• Robots.txt
• Set up Google Search Console

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Title description

• Keep them short. Under 70 characters is best to
  avoid truncation.
• Match search intent. Tell searchers you have what
  they want.
• Be descriptive. Dont be vague or generic.
• Dont clickbait. Make sure they align with your
  content.
• Include the keyword. Use a close variation if it
  makes more sense.
• Include the year. For topics that demand
  freshness.

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Meta Description

• Keep them short. Under 160 characters is best to
  avoid truncation.
• Expand on the title tag. Include USPs that you
  couldnt fit there.
• Match search intent. Double down on what
  searchers want.
• Use an active voice. Address the searcher
  directly.
• Include your keyword. Google often bolds these in
  the results.

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URL Optimization

• If youve set up your website for SEO success,
  your URL structure should be sound. But you still
  need a descriptive slug for each page. Google
  says to use words that are relevant to your
  content.8 Often the easiest way to do that is
  to use your target keyword. 

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Anchor Tag Optimization

• Anchor text should indicate to users what kind of
  page theyll be taken to if they click the link.
  A few tips are as follows
• Make Sure Anchor Words Are Relevant Relevant
  anchor text helps Google understand your site
  structure. Which means it could help your website
  rank higher.
• Dont Over-Optimize Your Anchor Text Theres no
  set length guidelines for anchor text, but its
  best to keep it as succinct as possible. We
  recommend keeping anchor text to five words or
  less.
• Pay Attention to Surrounding Text The text
  surrounding your anchor text can help readers
  better understand the context of what youre
  linking to. 
• Fix Alt Text Issues To check for missing alt
  text on your site, head to the Issues tab in
  the Site Audit tool.

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Image Optimization

• Images from your pages can rank in Google image
  search and send more traffic your way. You need
  to do three things to optimize them.
• Use descriptive filenames
• Google says that filenames give them clues about
  the images subject matter.9 So dog.jpg is
  better than IMG_859045.jpg.
• Use descriptive alt text
• Google also uses alt text (alternative text) to
  understand the subject matter of an
  image.9 This is an HTML attribute used on ltimggt
  tags to describe the image.
• Compress them
• Compressing images makes file sizes smaller,
  leading to faster load times. Plenty of tools
  exist for doing this. ShortPixel is a good
  option.

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Header Tag Optimization

• Always include an H1 tag.
• Use only one per page.
• Include the primary keyword for your content.
• Avoid populating the tag with too many keywords.
• Ensure that your target audience can easily read
  the H1 tag.
• Use up to 70 characters in the tag length.
• Make the tag unique.

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Robots.tag

• 1) Do not use Meta Robots and x-robots on the
  same page as one of them will become redundant.
• 2) In case you dont want to get the pages
  indexed but want to pass on the link equity to
  linked pages, you can use Meta Robots tag with
  directives as noindex, follow. This is the best
  technique to control indexing instead of blocking
  using robots.txt.
• 3) You dont need to add index or follow
  directives on each page of your website to get it
  indexed. It is considered by default.
• 4) In case your pages are indexed, do not block
  in them in robots.txt and use Meta Robots
  simultaneously. Because, in order to consider the
  Meta Robots tag, crawlers need to crawl the page
  and robots.txt blocking wont allow them to do
  so. In short, your Meta Robots tag will become
  redundant.
• In such cases, deploy the robots meta tag first
  on your pages and wait for Google to de-index
  them. Once de-indexed, you can block them through
  robots.txt to save your crawl budget. However,
  this should be avoided as they can be used to
  pass link equity to your important pages. You
  should block de-indexed pages via robots.txt only
  if they serve no purpose at all.
• 5) Use X-robots tag to control crawling of
  non-HTML files like images, PDFs, flash or
  video, and so on.

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Robots.txt

• First and foremost, please research and
  understand which areas of the website you dont
  want to be crawled. Do not simply copy or reuse
  someone elses robots.txt file.
• Always place your robots.txt file in the root
  directory of your website so that search engine
  crawlers can easily find it.
• Do not name your file anything apart from
  robots.txt since it is case-sensitive.
• Always specify your sitemap URL in robots.txt as
  it helps search engine bots to find your website
  pages more easily.
• Do not hide private information or future event
  pages in robots.txt. Because it is a public file,
  any user can access your robots.txt file by
  simply adding /robots.txt after your domain name.
  Anyone can see which pages you want to hide
  hence it is suggested to not use robots.txt for
  hiding sensitive pages
• Create a dedicated and customised robots.txt file
  for each and every sub-domain that belongs to
  your root domain.
• Before going live, be triply sure that you are
  not blocking anything that you dont wish to.
• Always test and validate your robots.txt file
  using Googles robots.txt testing tool to find
  any errors and check if your directives are
  actually working.
• Googlebot wont follow any links on pages blocked
  through robots.txt. Hence, ensure that the
  important links present on blocked pages are
  linked to other pages of your website as well.
• While setting up robots.txt file, do keep in that
  the blocked pages wont pass any link equity to
  the pages they are linking to.
• Do not link pages blocked in robots.txt file from
  any other pages of your website. If linked,
  Google will end up crawling those pages
  through internal links.

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Set up Google Search Console

• To optimize your website for organic search, you
  probably use Google Search Console to learn which
  pages receive the most impressions and clicks,
  and which queries drive them. To get the
  information you need, you may need to visit
  several areas within GSC and view multiple
  reports.
• Now you can quickly assess your overall SEO
  performance in a single dashboard that monitors
  fundamental metrics, such as
• Impressions. See how many impressions and clicks
  your website pages receive in Google.
• Average position. Track your average search
  position and monitor daily, weekly, or monthly
  fluctuations.
• Position by pages. Learn the search results page
  position of any page on your website.
• Position by queries. See how many search queries
  each position group receives.

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References

• To learn more on how to optimize on page SEO,
  subscribe to Digital Pundits SEO course. Digital
  Pundit is one of the best institute to offer
  Digital Marketing Course in Ahmedabad, Gujarat

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• Thank you