How to set up google analytics 4

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Difference Between Google Analytics Universal
and Google Analytics 4
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Google Analytics is a popular tool for measuring
website traffic and user behavior. The product
has two primary versions Universal and Standard.
Both versions have the same functionality but are
targeted to specific user groups. Each version
has its own advantages and disadvantages that
make one more ideal in certain situations than
the other. If youre not sure which version of
Google Analytics is right for your company, read
on to find out what sets these products apart
from one another.
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Pros and Cons of Google Analytics 4
Pros 1. Gain insights into customer behavior
Google Analytics 4 gives you a comprehensive view
of your customer's interactions with your
business, from their first visit to your website
to their final purchase. 2. Get real-time data
With Google Analytics 4, you can see how
customers are interacting with your business in
real-time, so you can make changes on the fly to
improve the customer experience.
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3. Understand customer intent By understanding
what customers are searching for and how they
interact with your site, you can better
understand their needs and tailor your marketing
accordingly. 4. Increase ROI With its insights
into customer behavior, Google Analytics 4 can
help you optimize your marketing campaigns for
maximum ROI by targeting the most valuable
customers and prospects. 5. Improve conversion
rates By understanding which products or
services are most popular with customers, you can
ensure that theyre prominently featured on your
site and in advertising campaigns, leading to
increased sales and higher conversion rates.
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Cons 1. Not Compatible with Older Versions
Google Analytics 4 is not compatible with older
versions of the software, which means that you'll
need to upgrade your entire system to take
advantage of the new features. 2. More
Expensive The new version of Google Analytics is
more expensive than the previous one, so you'll
need to factor that into your budget if you're
considering upgrading.
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3. Learning Curve There's a bit of a learning
curve associated with using Google Analytics 4,
so you'll need to invest some time in training
yourself or your team on how to use it
effectively. 4. Limited Integration Options
There are limited integration options available
for Google Analytics 4 at this time, so you may
not be able to connect it with all of the other
software and systems that you use in your
business.
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Steps to Set up Google Analytics 4

• Now that the universal version isnt available,
  youll have to set up Google Analytics 4,
  here are the steps to do so
• To set up a Universal Analytics property
  alongside the GA4 Analytics property, go to Show
  Advanced Options.
• Once you click on it, youll see a button thats
  turned off. Turn on the toggle. Watch the image
  below for reference.
• set up google universal property
• In this step, add your website URL in the
  respective field, and click on the option to
  create either GA4 and Universal or just set up
  Google Analytics Universal. Once, youve updated
  the information, click on the Next button.

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• Add the required details about your business by
  clicking on the categories that your business
  falls in. Youll be asked industry of your
  business, your business size, and whats your
  purpose for using Google Analytics for your
  business.
• Now that youve added all information, you need
  to click on the Create button at the bottom of
  the screen.
• Click on the checkmark to accept Googles terms
  and conditions for Data Processing and
  Measurement Controller-Controller Data Protection
  Terms of the data.
• google analytics terms of service agreement
• At the bottom of your screen, youll see the I
  Accept button, click on it.
• Once you accept the terms, youll land on the
  Web Stream Details page, in this page, youll
  be able to find the Measurement ID. Youll have
  to add this ID to your website to start tracking
  the performance of your website.

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