Embedded insurance, October 28th 2022

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Instant Sector Insights
_at_ (1) Click
Sector Embedded Insurance Competitive Landscape
for geography US
Analysis as of 2022-10-28
Machine Generated Insights
The insights were generated in an incredible 518
seconds.
(c) All Rights Reserved
Machine Generated Insights
2
Introduction

• Guideline
• These reports are meant to give you a quick
  overview of a sector by studying the top
  companies in it. Use it as a way to quickly
  understand an area or as a way to check your
  hunch. Run queries for related sectors to get a
  more holistic picture of the area.
• Where is it most useful?
• Compare consumer interest in brands See pages
  with title "Consumer interest changes","Share of
  search"
• Compare usage patterns/ use cases for brands See
  pages with title "Use Cases What are they
  looking at it FOR"
• Understand brand features that matter See pages
  with title "Features What are they looking at it
  WITH","Consumers not want"
• Contrast company performance See pages with
  title "Web traffic","Who shows up", "Social
  media", "Apps"
• Compare companies financially See pages with
  title "Stock returns", "Comparative revenue", etc

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Consumer View

• We first analyze the consumer view to determine
  the momentum and awareness amongst people in
  social media. These days consumers look for
  everything on the internet and this data trail
  is a great source of insights. We analyze the
  chatter on social media, analyze search trends of
  the consumers find specific pattern of
  internet lookups. This analysis serves as a lead
  indicator for the topic to understand the
  conversations and feedback better.
• Two categories you will see
• Trends
• Specific use case lookups

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How has consumer interest changed?

• We analyze 5 years of search data from 2017-10-29
  to
• 2022-10-23. The analysis was done for US region.
• lemonade insurance is the top searched item
• lemonade insurance, haven life are the top 2
  searched items
• coverstack, herald api are the relatively least
  searched items

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Which are top items?

• lemonade insurance is the top searched item
• lemonade insurance, haven life are the top 2
  searched items
• openinsurance, riskcovry are the relatively least
  searched items

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How is share of search changing?

• Change in shares can be seen here
• lemonade insurance, truepill are the top 2 share
  gainers
• cover genius, haven life have lost share during
  the said period

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How do they stack up when normalized?

• This chart gives a normalized data comparion
  across
• the companies

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What are consumers looking at it FOR?

• Consumers look for companies usage in multiple
  areas
• which can be seen below
• The image shows a heatmap of uses for which
  consumers consider a company
• Note Consumers may not type entire keywords and
  hence you would see some repetitions

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How has web visit traffic changed?

• Web traffic changes over the last 6 months can be
• seen in image here
• Note Traffic data is available only for certain
  websites above a certain threshold

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What are the sources of web traffic?

• Key channels of web traffic are shown and their
  split

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What countries visit most?

• Top regions of traffic origination are shown

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Market View

• Having a sense of what consumers are looking for
  next we shift to the players and consumer
  engagement with them. 2 aspects matter. SEO for
  websites Apps.
• SEO plays a signficant role in the internet world
  today. Bulk of traffic is received by the top few
  links on google search. There is a competition to
  be in the top few links for a keyword. We try to
  answer who is winning here? where does the
  company rank?
• Apps have become integral to customer experience
  and most companies interact with their customers
  through apps to enhance customer experience. So,
  when understanding consumer engagement with a
  product, analysing the app landscape is an
  important aspect to gauge the communication
  effectiveness between a brand and its customers.
  It also gives indications of features required
  and issues to be fixed.

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What do consumers look for who shows up?

• embedded insurance, embedded definition, what
  does embedded mean in health insurance, embedded
  vs non embedded insurance are the main related
  queries over the last 12 months
• A programmatic search for results in first 2
  pages shows top companies positioning in the
  market from various aspects like media, tech,
  products, funding etc
• 76 results are analyzed

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Which companies show up prominently?

• valuepenguin.com, claimlinx.com,
  healthinsurance.org, gninsurance.com,
  heritagegrp.com are top 5 SEO ranked companies
• SEO plays a signficant role in the internet world
  today. Bulk of traffic is received by the top
  few links on google search. There is a
  competition to be in the top few links for a
  keyword. Who is winning here?

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Who posts most liked?

• The chart shows a comparison of companies basis
• their activity on social media
• Companies that are high on count likes have
  most momentum

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Who is being engaged most on social media?

• The companies that consumers retweet and liked
  are
• compared
• Companies that are high on retweets likes have
  most engagement from consumers

17
Who do companies speak most about on social media?

• 1022 latest tweets were analyzed
• The top entities (names, place, organizations
  etc) that
• consumers mention are shown in the chart

18
Who is being spoken most liked?

• The top entities (names, place, organizations
  etc) that consumers mention and liked are
  prioritized, filtered and shown
• Entities that are high on count likes have most
  momentum

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Who is being engaged with on social media?

• The top entities (names, place, organizations
  etc) that consumers retweet and liked are
  prioritized, filtered and shown
• Entities that are high on retweets likes have
  most engagement from consumers

20
How does the messaging vary?

• The top entities (names, place, organizations
  etc) that
• companies tweet about is shown
• The chart provides a messaging strategy comparison

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What is the app landscape?

• have higher than average Of Installs
  performance
• have higher than average Avg Rating performance
• Top right quadrant categories are best positioned
  currently in terms of Of Installs Avg Rating
  while bottom right quadrant indicates high
  performance in Of Installs but with not the
  best Avg Rating

22
How is the app engagement?

• have higher than average Of Installs
  performance
• have higher than average of comments
  (Normalized) performance
• Top right quadrant categories are best positioned
  currently in terms of Of Installs of
  comments (Normalized) while bottom right
  quadrant indicates high performance in Of
  Installs but with not the best of comments
  (Normalized)

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Which apps are growing fast?

• have faster than average Days since release
• performance
• have higher than average of installs per day
  since release performance
• Top left quadrant categories are best positioned
• currently in terms of Days since release of
  installs per day since release while bottom
  right quadrant indicates slow performance in
  Days since release but with not the best of
  installs per day since release

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This report was auto generated by CodeAI
algorithms driven machine on 2022-10-28 We
thank you for considering us for your business
insight needs. Need more in depth analysis or
have suggestions do write to us at
info_at_decodem.ai Disclaimer The situation
surrounding technologies trends is dynamic and
rapidly evolving, on a daily basis. Although we
have taken great care prior to producing this
presentation, it represents Decodem Technologies
Pvt Ltds view at a particular point in
time Decodem Technologies Pvt Ltd does not
provide investment, legal, medical or other
regulated advice or guarantee results. These
materials reflect general insight based on
information currently available and do not
contain all of the information needed to
determine a future course of action. Such
information has not been generated or
independently verified by Decodem Technologies
Pvt Ltd and is inherently uncertain and subject
to change. Decodem Technologies Pvt Ltd has no
obligation to update these materials and makes
no representation or warranty and expressly
disclaims any liability with respect
thereto Conclusions contained in these materials
are based upon Machine Learning methodologies,
are not definitive forecasts, and are not
guaranteed by Decodem Technologies Pvt Ltd
(c) All Rights Reserved
Machine Generated Insights