How to Preserve a Website’s SEO Rankings During Redesign

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How to Preserve a Websites SEO Rankings During
Redesign
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Maintain The Website URL Structure
When revamping a website, it is best to keep all
existing URL addresses, especially on pages that
are organized organically. Maintaining the
structure of the URL means that the web design
team will upgrade the design and content of the
page, but the website address (URL) will remain
the same. Changing the website address on a page
without reason is not ideal for users or search
engines.
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Careful With 301 Redirects
When using a 301 redirect, it redirects a
previous URL to a new URL of your choice. It also
says the search engines that it's a permanent
change, which is very important. When you use a
301, you maintain most of the SEO value assigned
to the old page by transferring it to your new
one. Therefore, setting up good redirects is
critical to redesign website without losing SEO.
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Improve Your Website Content
A redesign of the site often leads to the review
and improvement of content, and for good reason!
Most businesses forget to upgrade their website
content outside of a web project. However, bear
in mind that the content of the page must contain
some hints for the search engines. If you have
pages that rank well for a specific keyword,
avoid drastically changing the content or
removing many critical headings.
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Closely Monitor The Site Post-launch
Launching a new website requires a number of
technical steps, and if you don't know what
you're doing, you could inadvertently cause
downtime. First up is Google Search Console, a
free service that automatically detects indexing
errors, mobile functionality errors, and crawl
errors. After launching the site, run several
different speed tests and watch for slow loading
times, especially on the homepage.
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Get Assistance With The Website Launch
As a general rule, it is best for a qualified web
developer or web agency to handle the launch of a
new website. In addition to pointing your domain
name to the new site, a developer may need to
execute a script to ensure that all live site
URLs are displayed which is a vital part of
redesign website without losing SEO.
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