Digital marketing fundamentals

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Digital Marketing

• Presented by
• Amal SV

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What is the term digital marketing means?

• Promoting brands via the internet and other
  digital communication channels is known as
  digital marketing,This covers text and multimedia
  messages email, social media, and web-based
  advertising as a marketing channel.Digital
  marketing takes into account how specific
  technologies or digital platforms might convert
  prospects.

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The importance of digital marketing

• Around 80 of people in the United States and
  more than 50 of the world's population use the
  internet. Because there are so many people online
  at once, businesses need to adopt efficient
  digital marketing techniques to expand and
  prosper. Digital marketing has supplanted
  traditional advertising for many companies since
  more businesses now run solely online.

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Types of digital marketing

• Digital marketing has a variety of
  specializations, just as there are a variety of
  ways to communicate via digital media. Some
  examples
• Content Marketing
• Search Engine Optimization(SEO)
• Social Media Marketing(SMM)
• Email Marketing

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The benefits of digital marketing

• Digital marketing has become more popular, in
  large part because it can reach such a large
  audience. It does, however, offer a number of
  extra advantages that might support your
  marketing initiatives.

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Digital Marketing Creates Growth

• Digital marketing should be one of the major
  components of any company's entire marketing
  strategy.The more you embrace the promise of
  digital marketing, the greater your company's
  potential for success will be.

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