Things to Know About In-Mall Advertising

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Things to Know About In-Mall Advertising
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Consumer attention is in high demand across all
channels of media, and it is becoming
increasingly challenging for brands to break
through the clutter. In a highly saturated world
of print, radio, and television, how can
businesses stand out and capture the attention of
their key audiences? a method of mall advertising
that reaches consumers when they are on the go.
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Flexible and cost-efficient
The flexibility of digital mall advertising
allows brands to create and display multiple
promotions, rotate messages based on key periods
and sales, and remove the high production costs
of large-format print advertising. The
full-motion capabilities provide greater
opportunities for brand engagement, and the
increased dwell time in court areas allows brands
and retailers to make a lasting impact on
consumers.
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Strong calls to action
One of the advantages of digital mall advertising
is that it is easy to edit your messaging.
Accessory and apparel retailers Vera Bradley and
Victorias Secret have done this particularly
effectively, using digital formats to draw
attention to a forthcoming in- store promotion or
in-mall event. They were able to switch their
messaging from "coming soon" to "visit now" with
ease and without the long-lead times associated
with updating printed advertising. Athletic
clothing retailer lululemon used UPshow to
integrate their social media assets for a "now
open" message, promoting their new locations at
our properties.
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Dominate with impressions
Pairing digital with other forms of large- format
advertising, such as banners, standees, and wraps
helps to provide a domination effect for brands.
By dominating the center, they made sure to make
an impact on every shopper that walked through
the door.
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Meet consumer demand
Consumer attention is in demand across verticals
within retail centers and is not limited to
traditional retail brands. Local organizations
such as healthcare centers and educational
establishments have adopted digital advertising
space to great effect, raising awareness of their
services among the local population. They are
also effective in promoting events such as
festivals to a local audience.
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Get the stats you need
Technology is also playing a role in analyzing
the effectiveness of digital mall advertising,
allowing brands and organizations to assess the
number and types of consumers that are viewing
and interacting with a promotion. While no images
are recorded or stored, software linked to
cameras in a few select digital screens can
analyze a wide range of statistics such as age,
gender, and length of interaction. With plans in
place to install digital displays and mall
advertising at more properties throughout the
country, we look forward to allowing more brands
to reach consumers who are in a purchasing
mindset with ease.
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In Conclusion -

• Digital screens for mall advertising are a great,
  cost-effective way to capture the attention of
  shoppers in high-traffic areas, but in addition
  to this, they are an excellent way to give
  exposure to new products or services in a retail
  space. The idea behind digital mall advertising
  is that they supplement the traditional forms of
  mall advertising, such as advertisements on
  billboards and bus shelters, rather than replace
  them. The right mix of both traditional and
  digital mall advertising can create an effective
  blend that reaches the target audience with
  direct and clear calls to action.

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Thank you!