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GIO Email Marketing
Your Full Name Abhishek suresh surde
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Task 1 Defining a SMART Goal
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Task 1
Define a SMART (specific, measurable, achievable,
relevant, time-bound) goal for the problem.

• Goal
• 1 - specific - grow the number of monthly users
  which will increase open rate.
• 2 - measurable - increase the number of monthly
  buyers of brand by social
• media marketing. Platforms Facebook, twitter,
  Instagram, and Linkedin.
• 3 - achievable - increase the number of monthly
  users of visiting website by
• making easy and relevant content for users.
• 4 - relevant - by increasing number of users, it
  can increase open rate and click through rate. We
  have to increase only these 2 (open rate and
  CTR).
• 5 - time bound - grow the number of monthly users
  of website by 1000 within Q1 of 2022. this will
  be accomplished by increasing (CTC) and creating
  targeted
• social media campaigns, which will begin running
  soon in 2022, on three social
• media platforms Facebook, Twitter, and
  Instagram. Growing our website visiter will
  ultimately increase open rate and click thorugh
  rates

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Task 2 Identifying Segments
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Task 2 - User Segment 1Example 20 to
26-year-old youngsters who have just graduated
from a degree program and are not able to find a
job. They are anxious about their future and are
in desperate need of clarity and hence turn to an
astrology website.
User Segment 1 Category Description Age and
gender 24 Male. Geography India Interests
and Hobbies news, Drawing Reason for being on
Astrology Zone Not Getting any job.
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Task 2 - User Segment 2
Example 20 to 26-year-old youngsters who have
just graduated from a degree program and are not
able to find a job. They are anxious about their
future and are in desperate need of clarity and
hence turn to an astrology website.

• User Segment 1 Category Description
• Age and gender 25, male
• Geography Australia
• Interests and Hobbies doing weird things,
  exploring new places
• Reason for being on Astrology Zone for future

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Task 2 - User Segment 3Example 20 to
26-year-old youngsters who have just graduated
from a degree program and are not able to find a
job. They are anxious about their future and are
in desperate need of clarity and hence turn to an
astrology website.
User Segment 1 Category Description Age and
gender22, male Geography Canadda Interests
and Hobbies swimming Reason for being on
Astrology Zone for awareness
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Task 3a.Choose the digital marketing channels you
want to use. Define the social media channels
separately
Task 2
Reason for Targeting Segment 1 The reason for targeting is for getting job.
Reason for Targeting Segment 2 The reason for targeting is to know about his future from Astro.
Reason for Targeting Segment 3 The reason for targeting is to get awareness for him.
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Task 3 Writing a Subject Line
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Task 3
For each segment identified, provide the subject
line that you would use in order to improve the
open rate. Employ a different tactic for each
one. Explain the tactic that you used in each.

Segment 1 Not getting job
Subject Line Your dream job is here, get bonus 2 times in year!
Tactic Used Attraction by bonus.
Note Refer to the next slide for the next 2
segments
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Task 3
Segment 2 For Awareness
Subject Line Get Astrological awareness free for 5 min, soo on paid.
Tactic Used Free consult for 5 min.
Segment 3 For Future
Subject Line Know your future 99 correct
Tactic Used 99 surety
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Task 4 Designing Email Body
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Task 4
Pick any one segment that you identified, and
design the email body for them. Specify two
measures you would incorporate in the email to
trigger a click. Here is an example.

(Slides 14 and 15)



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Email Template
Your dream job is here, get bonus 2 times in year!
Dear Abhishek , Are you looking for your dream
job? Can't seem to be finding that perfect job
opportunity? Confused about where to look? We are
here to help!! We will connect you with our
experts who will give you an in depth analysis on
your career prospects and the next steps you
should take. This will be customized based on
horoscope and your star sign. Till now, we have
transformed many lives for good and we have got
your back too!
CLICK HERE TO GET STARTED!
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Task 4




Segment Name Not Getting Job
Measure/tactic 1 in email content to generate clicks Customized based horoscope
Measure/tactic 2 to email content generate clicks 2 time bonus per year
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Task 5 KPIs
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Task 2
List 2 KPIs you will use to measure the
effectiveness of the email marketing campaign.
Provide a justification for each KPI.
KPI 1 Open rate
Reason 1 For knowing how many people opened my email
KPI 2 Click-Through rate
Reason 2 For knowing how many people clicked on a link inside my email. Most of the time, getting my subscribers to click on a link inside my email, it is main goal of my campaign.