Sales Enablement

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How to use sales enablement to boost your sales
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Sales Enablement Plan

• Align Sales and Marketing to Accelerate the
  Customer Journey
• Create Easy-to-access, Solutions-oriented
  Sales-related content
• Adapt Procedures Depending on the Best Performers
• Establish a Culture of Training for Sales
  Enablement
• Use Chatbots to Qualify Leads
• Organize Your Prospects and Leads
• Automate Clerical Work that Needs to be Done.
• Using a Sales Engagement Tool, Examine your Sales
  Data.

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Align Sales and Marketing to Accelerate the
Customer Journey
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• Customers are looking for a seamless sales and
  marketing experience and 43 of consumers
  agreeing that they feel more authentic when they
  are recognized by a brand across every
  touchpoint.
• Marketing is among the most powerful
  sales-enabling resources. In fact 87 percent of
  marketing and sales managers agree that
  collaboration between these two departments is
  essential to achieving growth for their
  businesses.

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Marketing to Accelerate the Customer Journey
Sales Enablement 
Marketing Accelerate
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Create Easy-to-access, Solutions-oriented
Sales-related Content
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• The content you create for sales enablement
  should give each salesperson the necessary
  support to create business case studies for
  prospective customers. Content for sales should
  demonstrate the way your products or solutions
  solve various issues for every target market.
• For instance 36 of businesses employ
  testimonials from customers as sales material to
  aid sales professionals close deals. Likewise,
  36 of companies are developing demonstrations of
  products and 32 use them to increase sales.

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Solutions-Focused Sales Content

• Sales content should show how your products or
  services solve different types of problems for
  each target audience

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Adapt Procedures Depending on the Best Performers
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• Your sales enablement team must be providing
  regular coaching in order to ensure that your
  sales team up-to-date on any new products or
  sales enablement practices that've become
  relevant.
• It's not just a way to ensure that sales
  representatives are selling customers the most
  recent options, but it also allows them to keep
  them current on the techniques for selling that
  are most effective.

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Establish a Culture of Training for Sales
Enablement
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• Are you working with a sales leader on your team
  that's heads and shoulders above other sales
  leaders? Utilize these top performers as a
  guideline for your sales enablement plan.
• Are they interacting with customers in a specific
  manner? Are they modifying the customer
  experience? Are they able to select and evaluate
  leads in a different way?
• Develop your sales enablement training materials
  based on these characteristics.

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• A happy team member brings in a satisfied
  customer. The principal goal in sales enablement
  would be to make sure that each team member is
  educated of technology and the skills that will
  help the business to grow.

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Use Chatbots to Qualify Leads
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• There are a variety of tools and techniques used
  to generate leads, however majority of businesses
  prefer the chatbot over other methods because it
  has the most benefits.
• The use of lead generation chatbots could provide
  many advantages to your company.

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Use Chatbots to Qualify Leads
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Organize Your Prospects and Leads
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• A well-designed sales enablement strategy should
  incorporate the appropriate sales enablement
  technology to assist sales teams in organizing
  prospects and keep track of the customer's
  history.
• This is the reason that the majority of sales
  teams utilize the Customer relationship
  management (CRM) program. On one hand, a CRM can
  help sales reps manage their customer
  relationships by arranging and prioritizing
  prospects. This way, sales reps constantly know
  where they are within the sales cycle.

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Prospects and Leads
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Automate Clerical Work that Needs to be Done
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• 41 percent of sales representatives claim they
  are too busy making follow-up tasks.
  Administrative tasks like this cut up the time
  that your sales team must use to make sales.
• By using the correct sales enablement software
  Sales representatives can automatize many mundane
  tasks, freeing their time to focus on more
  effective selling activities to reach their sales
  goals. Actually, 66 of the most effective sales
  teams automate mundane administrative tasks, as
  compared to just 41 of the teams with low
  performance.

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Roadmap
Adapt Procedures Depending on the Best Performers
Use Chatbots to Qualify Leads
Align Sales and Marketing to Accelerate the
Customer Journey
Create Easy-to-access, Solutions-oriented
Sales-related content
Establish a Culture of Training for Sales
Enablement
Organize Your Prospects and Leads
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Using a Sales Engagement Tool, Examine your Sales
Data.
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• 70 of sales representatives complain that they
  are unable to find meaning in the data on sales.
  Utilizing a tool to engage customers can aid in
  this that is why 43 percent of sales teams
  utilize one.
• These tools can assist members of your team
  responsible for sales examine your sales data to
  discover which strategies are working and which
  ones don't yield results. Today 48 of businesses
  employ sales data to determine patterns in the
  closed or lost business.

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Conclusion

• Congratulations, you've gained the necessary
  knowledge to help you achieve your success. Keep
  a note of your thoughts on the things you
  consider to be crucial or pertinent to you in
  more detail and bookmark this page for when you
  are feeling like you've forgotten something,
  you'll be able to easily refresh your memories.
• The final tip before you embark on your journey
  of a lifetime is to stay focused on your goal and
  to be sincere and respectful with the team. They
  make up the core of your business, particularly
  your sales and marketing teams.
• Find ways that you can empower your employees to
  get the most out of them, and that in turn will
  drive the growth of your business. We would like
  to wish you all the best success as you begin to
  start implementing your sales enablement strategy!

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• Want to know more
• Visit - https//slidecast.com/sales-enablement