Franchise Marketing

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FROM SINGLE FRANCHISEE TO MULTI-UNIT FRANCHISEE
HOW MARKETING CHANGED MY BUSINESS
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My Early Days..
When I first opened my franchise, I was a
one-woman show. Every aspect of marketing and
promotion fell to me, and it was a struggle to
stay on top of it all. Eventually, I made the
decision to invest in online and traditional
advertising help from a professional franchise
marketing firm. It was a game changer for my
business.
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Continue..
Not only was I able to reach a larger audience
and increase awareness about my franchise, but I
also started attracting interest from potential
multi-unit franchisees. Instead of running just
one location, I now oversee several successful
franchises across the country and continue to
expand my business thanks to effective marketing
strategies. Investing in professional marketing
help took my small business to the next level and
allowed me to achieve long-term success as a
multi-unit franchisee.
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How Multi-unit Franchisee Marketing Changed My
Business?
Multi-unit franchisees help me to expand my total
business. Because with the support of the
franchisee model my organization increases, in
all the main segments, some of which are

• Extra Locations Higher Revenue Possible
• Enhanced Operating Effectiveness
• Stability
• Return on Investment

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Extra Locations Higher Revenue Possible
With ease, you understand that the more companies
you own, the more potential you get to acquire
more customers, boost sales, and make more amount
of money. As a multi-unit franchisee, I have the
possibility to build equity in my business much
faster than as a single-unit owner.
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Enhanced Operating Effectiveness
Multi-Unit franchisees are pulled to the
capability to achieve higher operating
efficiencies by having multiple locations.
Because of boosted sales amount, now we can
potentially negotiate better rates on supplies
and maybe even get a far better deal with
customers. Being a bigger franchisee we may also
generate benefits in the ability to acquire more
favourable funding.
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Stability
With Multi-unit franchisees, we can also enjoy a
higher expected success rate, as we get several
locations to earn out of and will not depend on
just one location's success. There are
additionally saved expenses because of the
efficiencies of having one back-of-the-house for
several locations.
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Return On Investment
There is a very little risk included in financing
because we have a multi-unit way of franchising.
This is because, with a set franchise business
model in place, we would have gained credibility
and are safe to organize for financing from an
associated or private bank.
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Did I Do All By Myself?
Not really, after initial rough patch, I
collaborated with SalesOptima Digital, who
specializes in franchise marketing. They were
instrumental in not only putting the entire
strategy together but displayed thorough OPEX by
implementing the strategy and delivering the
results, that laid the foundation for my
franchise growth. I would strongly recommend them
to any business with 2 or more locations.
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LETS KEEP IN TOUCH
Contact
888-988-0085 hello_at_salesoptimadigital.com https//
salesoptimadigital.com/franchise-marketing/
Head Office
8770 West Bryn Mawr Ave. Suite 1300 Chicago, IL
60631