JetBlue Flight Booking (1)

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Airlines
JetBlue
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JetBlue
Jet Blue is the branchchild of David Neeleman.
Concentrating on Newyork, Florida and
California. Opertion began on February 11
,2000. The inaugural flight was between Newyork's
JFK International airport and Fort
Lauderdale. April 11,2002 announcement of initial
public offering. Serving 46 Destinations with over
400 flights daily.
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Innovative Strategies used by Jetblue
Not to serve meals Providing Personal Television
Leather Seats instead of cloths Did not use old
and cheap planes Use more fuel-efficient and
less maintenance cost Airbus Did not fly too many
routes Choose point-to-point flight
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Continue....
Use Secondary airport Which did not handle too
much traffic Reduce the Turn around
time Paperless cockpit Use electronic ticketing
Customer-Oriented approach Picking the right
people Create Fun
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SWOT Analysis
Low Operating cost Strong Brand Efficient
employee Single Fleet Consumer
Satisfaction Effective use of technology Advertise
ment
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Weaknees
Relative new company Single Fleet Concentration
on middle class Shifting customer's need
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O ortunity
Industry Route Fleet expansion Creation of
Airlines Alliances Technological improvements in
Airplane design, operation and
maintenance Deregulation of international
air travel
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Mission
Bring Humanity back to Air Travel Jet Blue
Airways Exists to prove superior services at low
cost in every aspects of our customer's Air
travel experience Core Values Safety Caring
Fun Passion
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Thankyou
Contact Us 1-855-577-0157 For more details,you
may visit travomojo.com